Whether you have a website is no longer key in the business landscape. The priority is that you have a site that is individual, unique, and stands out of the billions of others on the internet. 

Website design or updates is more than ensuring you have the bells and whistles to draw the crowd. A modern and appealing site that’s functional and high performing will only include necessary details and leave out those that merely clutter the site.

With the most effective elements, a website can draw traffic, improve efforts for SEO – search engine optimization and CRO – conversion rate optimization to increase your bottom line. 

A modern, contemporary and up-to-date website is the ideal way for a business to make a solid first impression with its targeted audience. 

Professional web designers understand how to create a site consisting of trendy elements that adapt as user’s needs evolve. Visit – 9 Essential Qualities to Look for in a Small Business Web Designer – for qualities to look for in a web designer.

Essential Elements of a Web Design

A website is one of the key tools that helps businesses acquire prospective and quality customers. 

When designing a site, it should be aesthetically pleasing; however, that’s not the primary focus. You want the uses to have positive experience. That means optimized speed, easy navigation, friendly layout, relevant and valuable content, responsiveness, and on. 

Consider the following as the most important elements of professional website design in NY.

The navigation

The layout has an impact on whether a site is easy to navigate. Each menu item should be accessible from all pages on the website. The user should know where they are at all times and have an uncomplicated journey as they maneuver from one area to another.

When the layout is cluttered or the site is confusing and challenging to get around, the user will leave. Often when they do, they head to a competitor where the navigation is relatively simple and straightforward. They typically won’t come back to do business with you again.

Search engine friendly

A website can be user-friendly, informative, and appealing; however, it must be optimized for search engines or it’s ineffective. 

Professional web designers are well-versed in SEO – search engine optimization ensuring proper use of meta tags and alt tags and know the primary browsers in order to reach an expansive audience.

Many variables impact a site’s position in the SERPs – search engine results page including site speed, responsiveness, and content quality. Keeping content fresh and current is an essential component of maintaining a spot with the premium search engines.

The interaction

From the first point of contact, the targeted audience should be enticed to move forward to the next step and continue to do so until they perform a desired action or make a purchase. A business website is their first introduction to your company giving them their first impression.

If they’re immediately engaged and captivated by each page, it will culminate into a conversion. Designers work diligently to ensure prospective customers are impressed from the moment they sign on throughout their buyer’s journey. A priority is ensuring that each page offers value, a solution to a need or concern.

When the prospect finds the site informative and helpful, they’re more likely to try the service.

The visual appeal

People are immediately drawn to a visually appealing product as a first instinct. Making uses of incredible visuals is essential to make the website engaging and fun for the audience.  You have only a split second to make that first impression with the prospective customer.

It’s in that moment that you must convince them that your site and brand or business is a well-run, credible and trustworthy entity. In saying that, you can’t go overboard with visuals. Subtle and slight with enough white space to make a nice visual effect.

The traffic

Websites can draw a lot of traffic; however, many of these people have little time and often lack interest to look over a website in-depth. They might only need contact details or be searching for specific information. This is a reason to put vital details in a place that’s readily accessible and can be viewed by the vast majority.

Users will become frustrated when they’re unable to quickly find what they need. Often to the point of leaving the site and moving to one that provides key information in a better location. When users leave a site, they generally won’t return to give that business a second change.

Professional designers ensure prospective customers won’t stray from your site to go to a competitor. The important details most often sought will be in a place where everyone can readily access it.

The content

The content is a crucial element of the website. This is the primary reason users come to the site. They’re looking for information pertinent to their particular situations. In order to provide these details, business leaders must assess the buyer’s persona to get to know who the targeted audience is.

This allows them to prepare content that is relevant and valuable specifically for them. It must be clear, concise, and useful. Premium search engines will also be assessing it to rank it for the SERPs.  While there are other variables that will place you higher or lower in the rankings, content quality is vital.

This aspect of the website design is a primary factor in determining whether the site will be successful in drawing users, engaging them, and converting them into customers. Click for elements to include in web design.

The conversion

The website draws leads to your business. These leads will determine if they find you to be a credible company and one they can trust by the site. Aside from these prospects, you also want to create additional features for existing customers to increase recognition of all that you have to offer.

Over time, your conversion rate will grow. Existing customers will become loyal, repeat clients and prospects will continue to convert. The designers ensure your customers have the tools they need to work with you in a straightforward and simplified way.

These professionals will continue to work with your company as long as you’re in business to keep it current and maintain so you can look forward to continued success.