Social media may appear where you can post freely whenever the mood strikes you and about whatever that’s on your mind. However, companies must adopt a more strategic stance.
Successful brands on social media have a data-driven posting schedule that determines the best time and day to post. Even the best social media posts won’t benefit your company if you don’t post them at the appropriate time. Publishing during periods of heavy traffic maximizes the likelihood of grabbing your audience’s fleeting attention.
Fortunately, we researched and created the ideal social media schedules for you to plan your content and increase exposure and interaction.
How Important is it to Post on Social Media at the Right Time?
Posting on social media at any time is acceptable for specific individuals since they can be doing it for amusement. The best time is crucial whether you are utilizing social media to market your business or yourself.
The majority of your target market will, in fact, never even see anything you post on social media. This results from both the social network’s algorithms and the sheer volume of posts.
Algorithms curate a user’s news feed to make it seem fascinating enough for them to spend more time there. And to determine which post will be relevant to which users, these algorithms consider the source and engagement. Engagements that occur immediately after you submit something to assist in establishing its relevance.
What’s the Best Time to Post on Social Media around the World?
“Optimal times to publish on social media’’ depend on factors such as demographics, and the behavior of your target audience is pretty important. Your company’s services or goods, and the sector you work in, have a significant impact. Given that social media operates around the clock, it is becoming increasingly important to consider the time zones of your target audience.
There is always an “optimal” time to post, even though there isn’t a “perfect” time.
According to our data analysis for each social network separately, Tuesdays, Wednesdays, and Thursdays at 9 or 10 a.m. consistently had the highest levels of engagement. Weekday mornings proved to be the most successful time for most social networks, including Facebook, Instagram, Twitter, and LinkedIn.
Best Times to Post on Facebook
The most popular platform for marketers worldwide is now Facebook, but in 2022 there will be an exciting shift in when the engagement will be highest. In the past, hours during mid-morning predominated strongly. Early morning is the best time now. When analyzing the statistics, there are a few more “off” hours for Facebook than last year. Very early in the mornings and mid-mornings on weekdays continue to exhibit higher levels of engagement and are now much better for brands to promote their content.
Remember that Facebook’s enormous global audience is reflected in the strong interaction during the morning and the regular US workday. Facebook still offers options for implementing a global or multi-location social media strategy.
Best Times to Post on Instagram
Instagram experienced a growth spurt in 2020 and 2021, and by the beginning of 2022, it had amassed 2 billion monthly users. Instagram continues to thrive due to its addition of new features and improvement of existing ones, as TikTok becomes more competitive for short-form video content. On Instagram Video, reels have simplified the process of making and finding videos, and the app has been given a new lease of life with 60-minute recordings.
Like Facebook’s other well-liked app, Instagram’s most popular posting hours increased in 2021 compared to prior years. There was a spike in traffic on weekday afternoons between 10 a.m. and 1 p.m. and 1 p.m. nights and weekends are an excellent time to post on Instagram and continue to exhibit more opportunities for involvement.
Best Times to Post on TikTok
Over the past few years, TikTok has caused significant disruption in the social app and marketing worlds, and it isn’t going away soon. With the app already having more than 1 billion users and the emergence of TikTok influencers, we can be sure that it will continue to grow. If you’re still unsure what TikTok is, it’s a short-form video app where users can follow their favorite companies and content producers and join the newest trends.
The peak engagement times on TikTok are from 1-3 p.m. on Tuesdays, Wednesdays, and Thursdays. However, Tuesdays through Fridays, from 10 a.m. to 4 p.m., are often the days with the highest app interaction.
Best Times to Post on Twitter
To participate in popular subjects, the brands should be timely with principles in mind.
A dramatic shift has occurred in Twitter’s peak engagement hours compared to the previous year. They are now much more focused on the middle of the weekday mornings and afternoons. It is to indicate a better focus on the breaking news and updates.
Remember that Twitter is used for more than just trending topics and breaking news. Several businesses use Twitter as part of their customer care strategy as an alternative to dialing customer assistance. As organizations continue to develop customer trust and actively enhance the customer experience through social listening, this is crucial for the platform.
Best Times to Post on Linkedin
LinkedIn interaction times continue to mirror the US workweek, which is not unusual for a social media company with a professional focus. High engagement hours are more concentrated throughout the middle of the workday and don’t last as long as they did in the past. Due to a massive decline in activity over the weekend, you are less likely to see views on your LinkedIn content.
Given how much of LinkedIn’s content is focused on career advancement and professional thought leadership, it seems natural that most consumers are making the most of this information during their working hours. The endless list of ways businesses uses LinkedIn to attract people, promote company culture, generate leads, and discover co-marketing partners is endless. Additionally, LinkedIn is perfect for empowering staff to promote their professional or personal brands by publishing material to their pages.
Final Verdict
A social marketer can plan content more effectively if they know what the best times are to post on different social networks. While platforms change to keep up with how brands and consumers interact with social media, new ways of innovating interactions are constantly emerging. Using new content formats and trends might offer you a better opportunity to reach your audience, or you might discover new segments or personas that you had not previously considered.
