A website that could be more organized, easier to navigate, and laid out in a way that makes it almost impossible to find information can be detrimental to a business. Not only are businesses losing money because they are not attracting customers properly, but they are also wasting valuable time and energy creating their websites. That means the situation needs to be resolved as soon as possible. These are signs that your business website needs a professional overhaul.
1. The website isn’t mobile friendly
It’s becoming increasingly important that business websites are mobile-friendly because more and more people now access the internet on smartphones and tablets. Because of this, you’ll need to have your website designed to work well on smartphones and tablets. These devices have a screen resolution of at least 1024 x 768 pixels, so they’ll need to look good when viewed in that size. When designing your site, you should also consider how it will look when viewed on a tablet or computer monitor with a resolution of 1280 x 768 pixels or greater.
2. Customers complain about the website
When potential customers express dissatisfaction with your site, it signifies that something needs to be done. Most of your visitors will likely appreciate the quality of your business website and will return because the content you’ve provided there is valuable. However, if you’ve designed your site to be hard to use and its content needs to be more relevant and helpful, you will quickly lose your customers. If customers contact you saying they have difficulty locating specific information, you need to consult a web design agency to find a solution.
3. Products and services pages are outdated
It’s essential to keep your listings up-to-date. Customers want to be informed about your company’s offerings regularly, and nothing will make them more frustrated than when they discover that the site contains outdated information. This is especially true if the product or service has changed significantly over time. Since your visitors will be coming to your site from various places, such as search engines and company websites, you must ensure that all information is up-to-date.
4. Your competitors have new websites
You want to position yourself as a leader in your industry and not be confident in getting left behind by your competition. Investing in new features or technology will give you an advantage over them. One of the best web designers can help you retain your competitive advantage by ensuring that your site is up-to-date and unique. They know what features are available and can help you choose the most helpful for your business.
5. The contact information isn’t current
Contact information is vital for any business. Potential customers will want to get in touch with you and ask you questions. If they can’t find your contact information and have to go through various hoops, they’ll become frustrated and likely abandon your site. Every business should have a contact phone number, email address, and physical address on its website. If you’re located in a specific state, it’s also a good idea to include the state’s web address on your site.
6. Business branding has changed
You want to portray a professional image, and your site should reflect that. If there have been changes to your branding, you’ll want to make sure your website reflects the new brand identity you’ve created. Whether the logo has changed or new color schemes have been implemented, you must ensure it’s reflected in your site. Hiring a web design agency to work on your site can help ensure that it keeps up with your brand.
7. The website uses old platforms
You must keep up with the times and move away from outdated platforms and technology. Make sure your website uses the most modern and innovative available tools. Update your website’s design to include functionality like a responsive design and use cutting-edge web development tools in the market today.
8. The website contains broken links/pages
It is crucial to ensure all your internal pages are functional and everything is on your site. A broken link will frustrate a customer, and a missing page will make them feel like something needs to be added. Make sure each page on your website is fully functional and makes sense.
9. The bounce rate is high
It’s vital to keep the bounce rate of your site down as low as possible. This can be done by optimizing your website for search engines, tweaking your internal links and title tag, and ensuring that all pages are relevant and helpful. If a high bounce rate affects your website’s overall SEO, you’ll need to work on the problem.
If you can address these nine telltale signs we’ve suggested, your business will be capable of attracting more customers and maintaining a better ranking in search engine results. The tips above are a significant opportunity to miss out. Take action immediately and bring your business to a higher level than ever before.
