In the digital era, TikTok is gaining more momentum beyond the Gen Z audiences in the digital era, where advertisers are starting to build their TikTok advertising methods. While considering TikTok, the app got three billion downloads as of July 2021 and has more than 50 million users in the US. So, it is simple to know why this social media platform is significant.
If you want to enter TikTok for your business growth, start to create engaging content for your profile reach. Beyond this, if you wish your TikTok profile to rank, you can try the best option to buy TikTok fans where you can reach followers. Above all, try the app with several advertising formats to help brands reach your potential audience.
Let us see everything in this article which explains the step-by-step process of advertising on TikTok.
TikTok advertising
TikTok advertising is ideal for businesses and brands where active users beat Twitter and Snapchat. In 2019, TikTok launched its advertising feature among users. After which, big brands like Nike and Apple Music try TikTok ads to promote their products with unique and entertaining ads. TikTok advertising offers unique formats and targeting options that provide perfect results by reaching user groups like Gen Z audiences. Anyways, TikTok advertising isn’t ideal for every company.
How to know target audiences for TikTok advertising?
If your brand’s primary target audience is Gen Z, advertise on TikTok, which could be an ideal option. However, 66% of TikTok users are below 30 years, and 41% of TikTok users are between 16 and 24. So, it is essential to remember that several social media platforms have become popular with young users and expand to different audiences. So, if advertising on TikTok isn’t perfect for you right now, it is best to understand the process.
Step-by-step guide to kickstart your TikTok ads
1. Create a TikTok ads account
On TikTok, the advertising program is still relatively new; the process is not as independent as on Facebook and Instagram. So, enter the TikTok ads homepage and click the Get Started icon.
When you press the button, a form features asking you for the details to set up your TikTok account.
2. Create your TikTok ad campaign
After entering the TikTok ads dashboard, you can click on the Campaign tab and the Create button. TikTok organizes the advertising option on three levels: Campaigns, Ad Groups, and Ads. A TikTok ad campaign is a general activity where the ad groups and ads are the functions within a campaign. Choose a target for your TikTok ads, where the advertising offers three main objectives like traffic, conversions, and application installations. Next, you can even choose the budget for the overall TikTok ad campaign where you select between Daily Budget or Total Budget options.
3. Set your ad group
The next step in the TikTok campaign is to make an ad group within the account, where the step works on ad placements and targets. You can have different ad groups intended for different audiences within a campaign. So, TikTok advertising offers access to the preferred placements where you should follow the instructions to enter all the assets to run your ad. Therefore, you should choose your preferred placements by following the instructions to enter all the assets needed to start running your ad, for example, URLs, display names, images, and categories on your TikTok ads.
The exciting aspect of setting your TikTok ad group is the keyword section, which lets you choose up to 20 terms to describe your application. Of course, these keywords will feature your products to the target audience, so think carefully about your choices. Last, the Targeting section lets you mention the target audience for your TikTok ads, where you can set your parameters like location, age, gender, language, and devices. If you are entering TikTok for your profile engagement, strategize to use TikViral, where you reach a huge follower base.
4. Establish your campaign details
Select the ad group budget suitable for your account on the Budget & Schedule section of your TikTok campaigns. After which, you can even choose how much you are planning to spend per day or the total budget you need to spend for the campaign’s duration.
Now, select the dates you need the campaign to be active. The Dayparting option lets you choose specific times or days of the week to show your ads. In addition, you can pick the pace at which you need your TikTok ad campaign budget to be spent. The options consist of objectives that share the budget evenly throughout the campaign and accelerate as quickly as possible during the fixed time. Below, check out the following TikTok ad group optimization target.
Conversion: On TikTok, your ad will be visible to people most often to make a conversion action for your product or service. To check out the performance that involves a TikTok ad conversion download the list. Next, you should create conversion events and track them using a pixel.
Did you know? The payment model for conversion targets is CPC which ensures that ads are visible to users who often take a particular action.
Clicks: On TikTok, your ad will be improved to grab as many clicks as possible, which will be charged depending on a cost-per-click (CPC)
Impressions: On TikTok, your TikTok ad will be optimized to show as many times as possible based on the cost-per-thousand (CPM) impressions payment model.
Final things to remember
In a nutshell, the article narrates all about creating Smart optimization for your TikTok ad campaigns. So, try to follow these steps one by one so you can improve your TikTok ad conversions in a quick time.
