As social media is where businesses can interact with the largest segment of the targeted audience, having a social media presence is necessary. If companies want to give exemplary marketing efforts to the right places, they must use the social media channels with some thought. Since maximum interaction with the audience is the goal, choosing channels most frequented by the audience makes perfect sense. Besides creating accounts on social media channels, businesses must stay active to build relationships with the audience. Companies can host social media contests to create a solid online presence that helps to drive more traffic and increase conversions. From large corporations to small businesses, all businesses can use this marketing tactic to increase customer engagement, lead generation, and conversions.
Almost every business loses no opportunity to host contests on social media to gain more mileage in marketing. But many benefits make the competition indispensable for online marketing.
Create High Engagement by Hosting Social Media Contests
Any business or brand must interact with the audience and customers to generate interest in the brand to engage with it. The more is customer engagement, the higher is the trust in the brand, and the more interest people take in it. Posting engaging content relevant and valuable for the audience is the most common for generating customer engagement. Customers take much interest in Content that conveys value or provides solutions, start interacting with it and even share the Content that spreads band awareness. The quality of the social media posts determines the level of engagement. Companies run campaigns of social media sweepstakes which are no contest but like a lottery. Customers can win prizes based on chance without making any purchase, payment, or other consideration. Although different from a contest, it helps to increase engagement.
Increase Brand Awareness
Although contests hosted on social media are best for spreading and increasing brand awareness, businesses might try out similar options like social media giveaways. Companies use proven marketing tactics to improve the brand’s attractiveness to customers without talking about business, and it is a tactical way to help brands gain prominence without pitching for sales. Businesses and influencers can ask their followers to participate in a contest. To participate in the contest, customers must perform specific actions. The company might request them to comment on a post and like it, review a product with positivity, follow certain accounts, tag a few friends, etc. The actions must relate to the business, no matter how remote it might be.
Every contest has its own set of rules based on its objective and is governed by social media rules and regulations. Competitions help attract new followers who become aware of it only because they participate in the contest.
Expand the Subscriber Base and Collect Rich Data
Hosting a contest on social media helps businesses gain instant popularity by attracting many people. If you want to expand the subscriber base for your emails or newsletter, hosting a social media contest is always a good idea. Make it a condition that whoever wants to participate in the competition must sign up. You can gather valuable information about potential customers who participate in the contest in the process. You can even advertise online to announce the contest that links viewers to your social media account and website. It is a great way to increase the mailing list while introducing new subscribers to the brand. Expanding the subscriber base, spreading brand awareness, and roping in new customers are the takeaways of the contest.
Improve Sales
One of the benefits of contests hosted on social media channels is that it helps to increase sales. Contests must be fun to attract people and camouflage the selling intent. Contests are like baits that drive customers toward making a purchase, if not instantly, at least sometime later. Contests are for everyone and existing customers, and it is an excellent opportunity to turn curious visitors into paying customers.
Social media contests incentivize people to follow the brand and build a community that speaks for the brand. Therefore, it really holds ultimate significance, to say the least.
