When was the last time your company did a complete overhaul of its website? Although you may think of the company website as a minor detail, a nice-to-have marketing accessory, or even as an unnecessary expense or burden, the truth is that having an up-to-date, modern, accessible, and high-performing website can have numerous impacts on your company. The right website can help bring in new customers, improve the company’s industry reputation, and much more. If you need to revamp the company website’s aesthetics or performance, or if you simply need to fine-tune the details to perfect the website, there are four simple strategies you may want to consider following. Check out the essential tips to keep in mind as you revamp the site.
1. Make Interactive Parts of Your Blog Easily Accessible
Perhaps one of the most critical parts of your website is the company blog, partly because of its ability to attract customers and partly because of its helpfulness in strengthening your company’s professional image. That’s why making your blog as easy to access as possible is so important, especially if you have interactive sections that encourage customer engagement, such as comments sections or videos. In order to make your blog stand out, you may want to:
- Place a tab linking to the company blog in an obvious spot on the website’s home page.
- Place the audio, video, and graphics at the top of each blog post or evenly spread throughout for a better user experience.
- Use website content writing services as you wish to ensure you post high-quality materials.
- Add links to other blog posts within each blog post to encourage customers to keep reading.
2. Revamp Your Color Scheme and Branding To Modernize the Website
If you want to improve your website’s aesthetics quickly, you may want to take another look at its color scheme and branding. If the site appears outdated, clunky, or generic, it may be time to change. You can quickly refresh the site by:
- Removing outdated, cheesy, or generic stock graphics
- Aiming for a modern, fresh look throughout the website to draw in readers and retain their attention
- Incorporating elements of your company’s brand on every page of the website
- Considering redoing or revamping the color scheme for a more appealing and eye-catching appearance
- To make sure that your website is consistent with your corporate branding, it is best to hire a professional design agency like Clay.Global in San Francisco.
3. Incorporate Social Media Sharing Options Throughout the Site
For a truly modern feel, you may wish to place social media sharing options at the front and center of your website. If your company already has social media profiles, your website can effectively promote those channels. You can weave social media into each page of your website via:
- Social media “share” buttons at the bottom of each content post
- Links to your company’s social media profiles posted on each page of the website
- Calls to action throughout the site that encourage social media engagement
4. Focus on Easy Navigation and Manageable Organization
Lastly, remember that customers are more likely to spend additional time on your website if the site is organized and straightforward to navigate. This means you may want to take extra care to:
- Find and repair any broken links
- Create a sidebar or header that makes it easy for readers to navigate your site
- Improve scrolling speed and response time for a better navigation experience
- Avoid confusing organization and recategorize content as needed
If your company wants to create a robust online presence, access prospective customers, establish a positive brand reputation, and more, the importance of having an updated website cannot be understated. Even if your business doesn’t have a large budget to overhaul the current website thoroughly, you can still get your site up to date by focusing on improving aesthetics and performance.
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