A common aphorism for the modern business is that ‘reputation is everything’ – an aphorism that couldn’t be truer for trade businesses and manual labor trades people. Skilled manual trades are a form of service, just as much as a skilled vocation.
Those starting in a trade, whether as a sole trader or a limited company, will rely on their reputation just as much as their knowledge and abilities. But why is reputation so important and what can an emerging trade business do to improve its reputation?
Reputation and organic growth
A business’s reputation is a fundamental aspect of its identity and nothing short of crucial to a business’ longevity within its industry. Reputation is a complex and diverse thing; it primarily comprises the opinion of customers past and present about the quality and speed at which a service was provided but also encompasses public opinion of business philosophy.
A positive reputation is the most important part of the equation for organic growth. Satisfied customers tell others about the quality of your work, providing valuable word-of-mouth marketing that can help you expand your customer base quickly. The right approach to public messaging can also inspire more to engage with your business. But how can a business effectively foster a positive reputation?
Reliability and reputation
One fundamental way trade businesses, in particular, reckon with their reputation is to ensure reliable service. There are several ways in which reliability can be improved; a healthily-sized workforce ensures unexpected absences do not impact projects already underway, and investment in tools and transport ensures mechanical difficulties do not impinge on a deadline or budget.
There is also a potential weak link between your wholesale suppliers and you in the supply chain. By ensuring in-demand building materials like plywood are in steady supply, you can guarantee the timely completion of projects without undue resource-related delays.
Communication and customer service
Reputation is built on the quality of work alone. There are key logistical elements to any trade work, from preliminary discussions to queries and administration during the project. Communication is the key. Making communication pleasant and transparent a process ensures your client’s trust and leaves a positive impression.
Customer service is an essential consideration for every business and can often be the thing that makes or breaks a customer testimonial. Testimonials are incredibly high-value, and providing quality customer service is as simple as training your support staff well.
