Reliance Jio captured the telecom market and attained mass popularity within a concise time frame. Before it became one of the top players in the market, the company provided services for free. Although it initially faced losses, it eventually recovered and emerged at the top. This allowed Reliance to create an excellent brand image. The success can be attributed to the successful marketing strategy adopted by Reliance Industries. More about the success story will be discussed in the paragraphs that follow.
Who are Reliance Jio’s Main Competitors?
Reliance Jio’s main competitors in the telecom market include Vodafone Idea, BSNL, and Airtel. However, to date, these three companies continue to fight for the main space. Before Jio entered the market, there were more budding companies, but with its entry, the scenario changed completely.
By using the latest technology coupled with cut-throat competition, Jio ate into the maximum market share of the telecom market. In fact, due to the marketing strategy of Reliance Industries in this sector, entities like Aircel, Uninor Telenor, and MTS were lost in the crowd and could not stay afloat. So, how did the present competitors of Reliance Jio survive?
Fate of the Competitors
Find out how the three companies adapted to the change and strategized their survival plan.
Airtel: This service provider is the second largest in mobile telephony, following Jio closely. Subscription-based, it offers broadband, fixed telephony, GSM, 4G LTE, 4G+, 3G, voice services, fixed-line broadband, and, last but not least, VoLTE technology.
Vodafone Idea: After being affected by Reliance Jio, Vodafone merged with Idea Cellular and formed Vodafone Idea Limited. It is spread across India and offers integrated GSM services. It offers 2G, 3G, 4G, VoLTE, and 4G+.
BSNL: It is a state-owned telecommunication organization with more than 60% of the marketplace and is also the fourth largest wireless telecommunication operator.
What was Responsible for the Shift and Success of Reliance Jio?
The main reason can be attributed to marketing strategy. Let’s catch a glimpse of it in brief below.
1. Diverse Strategies
Depending on the individual business, the company may develop diverse marketing strategies. Reliance Jio, aside from the telecom business, also diversified into many other business channels that created demand for internet users.
2. Growth Strategies
Reliance Industries has developed and grown in the following ways. By
- Intensification
- Vertical integration
- Horizontal integration
- Diversification
3. Innovative Strategies
The company has strived to develop new products and services. In other words, it develops innovative business models and strategies using emerging technology. This can be done in the following three ways.
- Late followers
- Pioneers
- Close followers
Lastly, Reliance Jio and Reliance Industries bank heavily on Digital Marketing Strategies. This is evident from the fact that on Instagram, there are 960K followers, as many as 2.36 million YouTube subscribers, and 2.5 million followers on X (formerly Twitter). The company has spearheaded the telecom revolution by employing the best digital marketing strategies.
