Instagram is one of the most used and popular social media platforms in the world. Ever since introducing reels on Instagram, it has taken digital media by storm. Instagram reels provide an engaging and dynamic way to share short-length videos. If you wish to enhance the reach of your reels, you must use the reels hashtags.
The power and impact of reels hashtags are important for you to understand. This is what makes your content stand out among the crowd. It is essential for you to know how to make the best use of the reels hashtags in your favor.
Instagram Reels Hashtags: What is It?
Hashtags are a short phrase or a combination of words consisting of one to three words which has a number sign upfront. The main purpose of hashtags is to effectively categorize different posts according to their topic.
Hashtags are mainly used for content discovery. It is like the word of mouth in real world. It helps users to find related posts, trending topics, accounts and communities. The hashtags are quite popular among the niche audiences. The strong hashtag culture and higher-than-average hashtag limit (30 max) make it a very powerful tool for Instagram users.
Why are Reels Hashtags Important?
Instagram uses hashtags to sort posts as there are all kinds of posts on different topics. Half of all Insta users have followers ranging from 1K-10K, making it difficult for Instagram to offer relevant content to the right users.
The viewers get to discover relevant posts with the help of hashtags. This is why reels hashtags act as a crucial aspect of social media strategy nowadays. It basically helps to reach your targeted audience and viewers. Hence, the importance of reels hashtags is utmost in increasing your reach to target more numbers of audience and viewers.
What are Different Types of Hashtags?
Hashtags are versatile pieces of text or phrases. Reels hashtags can attract like-minded audiences to your profile, make your posts and profile more visible, or help you build a community. Some of the different types of reels hashtags are described below:
Branded Hashtags – Reels Hashtags
This kind of reels hashtags helps your create an online community around your business or brand. The hashtag could be the name of your business name, a particular product you provide, or a slogan.
Service or Product Hashtags – Reels Hashtags
Companies or business utilize product hashtags for posts related to their service or product offerings. Such hashtags are general such as #knitwear or #hairsalon. Some businesses prefer to use more niche hashtags like #handmadeknits or #blackhairsalon.
Industry Hashtags – Reels Hashtags
As the name suggests, these kinds of reels hashtags are mainly used within a niche or industry. Such hashtags help to connect the content with a broader audience who are interested about a specific topic or industry.
Trending Hashtags – Reels Hashtags
The trending reels hashtags are related to the current trending topics on Instagram. Such hashtags basically relate to daily theme such as #throwbackthursday or some viral post like #barbiemovie or some holiday like #IndependenceDay. This type of hashtags enhance the visibility of users’ content.
Community Hashtags – Reels Hashtags
This set of reels hashtags are specifically popular, used, and demanded among a particular community of something. It helps to increase the visibility of content within that community. For instance, if you love to knit, you can increase the reach of your post through the knitting community with the hashtag #knittersofinstagram.
Location-Based Hashtags – Reels Hashtags
This type of hashtag is perfect for targeting Instagram users in a particular location. Some of such hashtags are #hairsalondelhi or #Kolkatabakery.
Campaign Hashtags – Reels Hashtags
If you want to opt for a platform-specific giveaway or a sponsored ad, using campaign hashtags prove to be beneficial for you. Such unique reels hashtags let you effectively track the different campaign activities.
Event Hashtags – Reels Hashtags
Business owners or company owners can effectively utilize different kinds of event reels hashtags to ad traction to some conversation about industry conference, or particular event. Some of such hashtags are #CES2024 or #SXSW2024.
How Should You Find the Right Reels Hashtags?
If you wish to find the right and suitable reels hashtags, then you must follow the below described tips and tricks.
Analyze the Content
The first thing that you need to do is analyse your content, It is important for you to determine the main focus or theme of the reel that you are going to post on Instagram. Decide on the message, product or story you wish to deliver to your viewers or audience on Instagram.
Use Relevant Keywords
You need to find the phrases or words that will best describe your reels. It would be a good idea to combine some niche keywords and general words to enhance the impact of the reels hashtags.
Utilize Hashtags Research Tools
Using proper online tools to find trending and popular reels hashtags will be beneficial for you. Here are some of the useful tools that you can use:
1. Instagram’s Search Bar
This is the most common and effective tool that you can easily use. All you need to do is type a keyword in the search bar and use the suggested reels hashtags.
2. Hashtag Generator Tools
There are websites like Hashtagify or Hashtag that provides you with a wide range of relevant hashtag suggestions that prove to be very useful for you.
3. Social Media Analytics Tools
You also have the option to use different kinds of social media tools such as Buffer or Hotsuite. These platforms help you get the right insights into the trending hashtags within a certain industry or topics.
How to Use Hashtags Effectively?
Just finding the right reels hashtags is far from being useful for you because using them effectively is also important. Consider the following tips to utilize the hashtags in the best way possible.
Be Specific
Be specific with your hashtags. Use such hashtags that best describe the content of your reels. It is never a good idea to use irrelevant or overly broad hashtags.
Mix Niche and General
You are required to combine the niche hashtags with general hashtags for the best effects. This is how you would be able to reach a wider audience within an ideal demographic.
Quality over Quantity
Quality of your reels hashtags is the most important thing. Using a few well-chosen hashtags will be more impactful rather than using a bunch of low-quality hashtags.
Stay Away from Overused Hashtags
You have the option to use popular and trending hashtags but you must stay away from the overused hashtags. If you used overused hashtags, then your content might get lost in the noise.
Build Engagement with Other Instagram Users
Using hashtags to build a connection with other users with similar interests also proves to be beneficial for you. You should proceed to like, comment, or share the posts that have the same hashtags as yours. This is an excellent way to enhance the reach of your posts through hashtags.
Some Trivia about Instagram Hashtags 2024
There are some interesting Instagram trivia that you must know. Some of such trivia are described below:
- Most of the engaging hashtags are used with videos or reels.
- The hashtags that contribute to 10k-200k posts are mid-sized and have better engagement comparatively.
- The top three sources for Instagram impressions are Profile, Explore, and Hashtags.
- Around 62% of the total businesses, on average, use 4-9 hashtags in their posts.
- On average, an Instagram user uses 7 hashtags on each of their posts.
- Only 30 hashtags are used by 1% of the marketers.
- Posts that have 11 or more hashtags perform best, while posts with fewer hashtags come after that.
- Around 85% of businesses have a specific documented reels hashtags strategy.
- Around 80% utilize hashtags as an essential part of their marketing strategy on Instagram.
- About 52% of marketers utilize reel hashtags along with relevant keywords to effectively optimize their social media accounts.
- 23% of marketers think that Instagram marketing with hashtags was effective for them last year.
Best and Trending Hashtags
Some of the most popular and trending reels hashtags that you can use with your Instagram posts are given below.
- #instagood
- #love
- #fashion
- #nature
- #beautiful
- #picoftheday
- #happy
- #travel
- #picoftheday
Conclusion
Reels hashtags are a powerful weapon for you to enhance your reach of the post. It effectively increases the engagement and visibility of your Instagram posts. This is how you can connect with a wider audience. You must find the right hashtags and use them correctly with your posts. Most businesses and marketers utilize hashtags for their online marketing and SEO.
FAQs
How to Do Instagram Navigation with Proper Use of Hashtags?
Ans: You need to find the right hashtags for Instagram post and then use them to reach out to a wider customer base.
Why Should You Use Hashtag for Instagram?
Ans: If you want to reach to a targeted viewers and audience on Instagram, then you are required to use Instagram hashtags.
What are Trending Hashtags for Instagram Reels?
Ans: The reels that are trending on Instagram with relevant hashtags come under this segment.
Do Businesses Use Instagram Hashtags for Reels?
Ans: Yes, different businesses and marketers use appropriate reels hashtags with their posts to reach a wider customer base.
Do You Need to Use a Short Bio for Instagram for Girl?
Ans: Yes, because doing so will increase the engagement and reach of the post or account.
How to Find Trending Instagram Hashtags for Reels?
Ans: You can either use the search bar of Instagram or you can simply use different online generators for this purpose.
