PR firms take on numerous tasks for architecture businesses. They work to generate interest in a firm’s design work to increase market visibility. Furthermore, they may bring attention to the company’s work on green, sustainable projects and reach out to the press to spread the word about this work. These projects aim to show how the firm differs from competitors. In addition, the PR firm strives to show the architectural firm is innovative and groundbreaking. How can it do so?
Increased visibility
One thing a PR firm strives to do is increase the presence of the architectural firm. To do so, the PR firm ensures the architects appear on the right platforms to get before the right people. They will create a website that gets noticed, increases the firm’s presence on social media, and establishes blogs and newsletters.
Potential customers want to know the brand’s history and story, and the PR firm shares this information. They do so by communicating with the audience in a way that speaks to them. This story must cater to the client’s needs while telling a unique story. Doing so also helps to attract the right talent and keep it.
Every client comes to the architectural firm because they want the best. The PR firm will show them how the architecture business is different. With the proper visibility, it’s easier to convince clients of this distinction. Keep this in mind when hiring a PR firm.
Outstanding pictures
While clients want to know about a firm and its architects, they also want to see finished projects. These photos allow them to visualize what their project may look like when it is done. An excellent photographer is needed to capture completed projects in their best light.
This visual material helps to tell the architectural firm’s story. The photos may be used when meeting with potential clients, or they can be used for marketing purposes. The PR firm helps the architects find the right photographer for their needs.
Increased communication
Architects often explain the technical aspects of a project. However, they may not be able to do so in a way the client understands. A presentation could be dry even when they put the information in layman’s terms. The PR firm works with the architects to improve their communication. This benefits the architectural firm above and beyond client contacts.
Improved communication is beneficial when an architect talks to the media or gives a speech. Effective communication reduces the time needed to present an idea. As a result, the firm can bring in more clients with less time and effort.
Media coverage
While it is nice to get traditional media coverage, architectural firms need to recognize digital coverage remains in the public eye longer. Any media coverage increases the firm’s credibility, and the firm should establish a mailing list to communicate with potential and existing clients. Nevertheless, digital media coverage is the easiest to share, so ensure it is part of any marketing plan.
A PR firm should promote the architectural firm in a way that leaves clients feeling they have a trusted advisor on their side they can turn to in a time of need. With the architect’s help, the client will reach their goals and succeed. The PR firm works to build a consumer’s trust in the architectural firm so that this relationship can develop.
