Venture capital (VC) firms don’t just evaluate your pitch deck or product; they also evaluate your presence. That’s why PR for founders raising capital has become a measurable advantage in securing funding.
Harvard Business School did a study in 2024, which revealed that 66.7% of VCs put serious effort into increasing the media visibility of their companies. These statistics clearly show that VCs value a strong public message just as much as financials.
Otter PR is one of the top-rated PR agencies in the country for helping founders build this kind of visibility. With a team skilled in working with early-stage companies, Otter PR creates strategic campaigns that increase your exposure in key media outlets—including Forbes, TechCrunch, Entrepreneur, and others—that investors read and trust.
Exposure Helps with Decision-Making Related to Investment
For venture capitalists, media visibility offers a signal they would not find solely within financial projections: Credibility. Investors gain confidence in the founders because founding teams are members of the portfolio company who receive media visibility in respected publications.
According to data shared in a Crunchbase Series A report, startups with consistent media visibility are 33% more likely to secure a successful follow-on funding round within 12 months. For early-stage companies and those prepping for Series A funding, a visible media footprint is no longer optional.
Investors often research founders and companies before meetings. If they find nothing or irrelevant results, it’s a red flag. Founders with a polished media presence, especially in respected publications, earn faster trust and greater engagement.
Otter PR
If you are a founder looking to raise money, look no further than Otter PR.
Otter PR is more than your traditional PR agency; rather than delivering just PR services, Otter specializes in creating a public narrative aligned with your business objectives, whether it be to secure capital, increase audience reach, or promote your credibility as a thought leader to potential investors.
For founders of startups looking for capital, Otter’s services could include:
- Press releases are distributed in coordination with product launches, funding announcements, or growth milestones.
- Proactive PR planning thus aligns with the timeline of your anticipated funding round.
- Thought leadership that will elevate the founder as a voice on behalf of the industry.
- Media relations with national and niche media.
- Visibility on LinkedIn and email campaigns to support investor outreach.
Whether you’re in SaaS, healthcare, consumer products, or tech startups, Otter PR builds a strategy that puts your story in front of people who influence investment.
Strong Public Relations Generates Credibility and Reduces Time
PR works both as a gatekeeper and an amplifier. PR makes sure that only the right venture capital firms reach out to you and that they have some level of understanding of your value. Additionally, PR helps your team scale outreach without having to chase down cold leads.
As Sarah Mattina, founder of Mattina Media Group, explains in a bylined Crunchbase article, founders who raise larger seed rounds have a significantly better chance of securing Series A funding, and media traction is one of the best proxies for early momentum. In other words, media coverage often reflects real progress and signals it in ways numbers alone can’t.
Otter PR helps founders build trust before pitch calls even happen.
Not all PR agencies understand fundraising.
While many PR agencies focus on generating brand awareness or consumer buzz, Otter PR understands that for founders, any good PR campaign includes fundraising tools. The PR firm has worked with hundreds of startup founders on funding rounds, strategic communications, and campaigns designed to align with growth goals, not just vanity metrics.
Otter PR’s approach to fundraising for startups includes targeting relevant outlets to build a media presence that creates a track record of momentum and signals to investors that your startup is gaining interest. It’s why Otter PR has been named as a top PR firm by Clutch, G2, and UpCity, and why their clients frequently land in Forbes, Yahoo Finance, and Entrepreneur.
PR Isn’t Optional for Serious Founders
In a competitive venture capital landscape, being great isn’t enough. You also need to be visible. A well-documented 2024 working paper from Harvard Business School found that increased media visibility following VC investment was correlated with greater odds of attracting later-stage funding, especially in early-stage startups.
Founders using Otter PR get more than placements — they get a roadmap. The firm works backwards from your timeline for fundraising, helping you to build meaningful relationships, hone your pitch, and build visibility where it matters most.
This approach provides:
- Warm inbound from potential investors
- Qualitatively better referrals from your network
- Less cold outreach
- Increased credibility in diligence
What Makes Otter PR a Better Option?
If you are considering a round of fundraising, pitching a venture capital firm, or you’re thinking of using crowdfunding options, you need a PR firm that understands the motivations behind why investors are interested. Otter PR provides:
- Track record of generating founders’ exposure in Forbes, TechCrunch, and beyond!
- Tailored PR content for startups going through growth phases.
- Access to top-tier media contacts and journalists.
- Influencer engagement to expand reach.
- Clear metrics and reporting tied to your PR goals.
For founders raising capital, PR isn’t just helpful; it’s expected. Investors want to see traction. Otter PR helps you show it.
Final Thoughts
Founders who treat PR as an afterthought often find themselves having to explain to investors why no one knows about them. Those who invest early in their media footprint are more likely to stay top of mind and earn investor confidence.
Otter PR helps you become the kind of founder investors want to talk to and trust with capital. If you want to build the sort of media presence that generates media traction and attracts investors, start here.
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