Venture capital (VC) firms don’t just evaluate your pitch deck or product; they also evaluate your presence. That’s why PR for founders raising capital has become a measurable advantage in securing funding.
A 2024 Harvard Business School study found that 66.7% of VCs actively work to increase the media visibility of companies they invest in, while 77.1% say they sometimes do so. These statistics clearly show that VCs value a strong public message just as much as financials.
Otter PR is one of the top-rated PR agencies in the country for helping founders build this kind of visibility. With a team skilled in working with early-stage companies, Otter PR creates strategic campaigns that increase your exposure in key media outlets — including Forbes, TechCrunch, Entrepreneur, and others — that investors read and trust.
Visibility influences investment decisions
Media visibility gives VCs a signal they can’t get from financial projections alone: credibility. When founders are featured in trusted publications, it validates the potential and public interest behind the company.
According to data shared in a Crunchbase Series A report, startups with consistent media visibility are 33% more likely to secure a successful follow-on funding round within 12 months. For early-stage companies and those prepping for Series A funding, a visible media footprint is no longer optional.
Investors often research founders and companies before meetings. If they find nothing or irrelevant results, it’s a red flag. Founders with a polished media presence, especially in respected publications, earn faster trust and greater engagement.
Otter PR: For founders raising capital, look no further
Otter PR doesn’t just offer traditional public relations services. The firm focuses on building a public narrative that aligns with business goals, whether raising capital, reaching your target audience, or increasing your credibility as a thought leader with potential investors.
For startup founders, Otter PR’s approach includes:
- Press releases coinciding with product launches, funding announcements, or growth milestones.
- Strategic PR planning based on your funding round timeline.
- Thought leadership development that positions founders as industry voices.
- Media relations with national and niche media outlets.
- LinkedIn visibility and email campaigns that support investor outreach.
Whether you’re in SaaS, healthcare, consumer products, or tech startups, Otter PR builds a strategy that puts your story in front of people who influence investment.
Strong PR builds trust and saves time
PR acts as both a filter and an amplifier. It helps ensure that only the right VC firms are approaching you and that they already understand your value. It also helps your team scale outreach efforts without chasing cold leads.
As Sarah Mattina, founder of Mattina Media Group, explains in a bylined Crunchbase article, founders who raise larger seed rounds have a significantly better chance of securing Series A funding, and media traction is one of the best proxies for early momentum. In other words, media coverage often reflects real progress and signals it in ways numbers alone can’t.
Otter PR helps founders build trust before pitch calls even happen.
Not all PR agencies understand fundraising
While many PR agencies focus on generating brand awareness or consumer buzz, Otter PR understands that for founders, any good PR campaign includes fundraising tools. The PR firm has worked with hundreds of startup founders on funding rounds, strategic communications, and campaigns designed to align with growth goals, not just vanity metrics.
Otter PR’s approach to fundraising for startups includes targeting relevant outlets to build a media presence that creates a track record of momentum and signals to investors that your startup is gaining interest. It’s why Otter PR has been named as a top PR firm by Clutch, G2, and UpCity, and why their clients frequently land in Forbes, Yahoo Finance, and Entrepreneur.
PR isn’t optional for serious founders
In a competitive venture capital landscape, being great isn’t enough. You also need to be visible. A well-documented 2024 working paper from Harvard Business School found that increased media visibility following VC investment was correlated with greater odds of attracting later-stage funding, especially in early-stage startups.
Founders using Otter PR get more than placements — they get a roadmap. The firm works backward from your fundraising timeline, helping you build relationships, fine-tune your pitch, and create visibility where it matters most.
This strategy supports:
- Warm inbound from potential investors
- Higher-quality intros from existing contacts
- Reduced reliance on cold outreach
- Stronger credibility during due diligence
What makes Otter PR a best fit
If you’re planning a funding round, pitching VCs, or exploring crowdfunding, you need a PR team that understands what drives investor interest. Otter PR delivers:
- Proven results getting founders into Forbes, TechCrunch, and more.
- Customized PR strategies for startups in growth mode.
- Access to top-tier media contacts and journalists.
- Influencer engagement to expand reach.
- Clear metrics and reporting tied to your PR goals.
For founders raising capital, PR isn’t just helpful; it’s expected. Investors want to see traction. Otter PR helps you show it.
Final thoughts
Founders who treat PR as an afterthought often find themselves having to explain to investors why no one knows about them. Those who invest early in their media footprint are more likely to stay top of mind and earn investor confidence.
Otter PR helps you become the kind of founder investors want to talk to and trust with capital. If you want to build the sort of media presence that generates media traction and attracts investors, start here.
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