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If you take a look at all the successful email marketing campaigns, you will find that there are 4 components or rather factors that...

The Google Adwords keyword tool is a very useful tool that helps you to draw up a list of strong keywords that will work...

What is the Click-through rate? The click-through rate gives an effective overview of the performance of a digital advertisement present on various digital platforms. In recent times...

Click-Through Rate Calculation Click-through rate is a measure of the impact of an advertisement on its target audience. Therefore, How to calculate the click-through rate is a question...

Have you noticed the online advertisements on top or right of the Google search result's page and thought, how does anyone benefit from these...

With time we are moving towards a digital world where smartphones, computers, and the internet are a day-to-day necessity. With such a scenario, marketing...

In the field of media, long gone are the days when consumers were attracted only through physical ad banners or newspaper pamphlets, with a...