A key performance indicator (KPI) is a management tool used for judging the performance of employees, organizations, and marketing campaigns. KPIs help to measure SEO performance by gaining insights into the various parameters related to the website that generates organic results. KPIs for SEO are quantifiable values used for measuring the effectiveness of the marketing team’s efforts. It also indicates which SEO strategies are working and which do not work as desired. Only by tracking the KPI metrics, it’s possible to assess the effectiveness of marketing campaigns in generating leads and conversions. It is critical to set meaningful KPIs to monitor the progress of marketing campaigns to determine the ROI that indicates how successful the campaign is.
KPIs for SEO
Since KPIs are metrics for judging marketing performance, organizations must define the marketing goals and objectives and then link these to the respective KPIs. For example, to measure SEO performance, it is necessary to generate SEO KPI reports that provide information about the key parameters that impact the overall marketing campaign. The report should assign numbers to the parameters like organic traffic, search rankings, search visibility, organic CTR, links, branded traffic, bounce rates, average session duration, cost per click, and ROI.
Close Campaign Tracking is Essential.
Although it might not be challenging to launch an SEO campaign in-house or involve a third party, marketers must remember that SEO is a long process and takes time to deliver results. Regardless of the type of business or industry, SEO campaigns rely on long-term strategies, and no one can tell how long it takes to see the results. Some companies might see the results within weeks, while others may have to wait months or years. Since the campaign requires extensive financial support for sustenance over a long period, regular monitoring of the progress ensures that there are minimal wasted efforts. Knowing how to track SEO rankings helps to monitor the ranking variations. If the rank keeps sliding without any signs of recovery, some strategy correction or revision is essential.
Since tracking too many KPIs might not always be possible, monitoring the following KPIs for SEO is necessary.
ROI and Revenue from Organic Search
Launching an SEO campaign aims to improve your business’s bottom line through organic searches for which you spend money. Since the ROI is a factor that determines the worthiness of the campaign, you must monitor the revenue generated from organic searches, which is the most important KPI. A healthy ROI means you are achieving your goal of improving the bottom line.
Value of Conversions and Leads
Another important KPI is to determine the value generated from the actions taken by the website visitors. Whether they purchase on the website, fill up a contact form, or take a step to enter the purchasing funnel, you must determine the monetary value of such actions. It will help to quantify the SEO revenue in dollars.
Finally, Organic Visibility is one of the most important KPIs for SEO, and you must track organic keyword rankings, traffic, and impressions.
