One of the terrifying words for people engaged in email marketing is spam. It’s crucial to spare no effort to avoid spam and get your emails into the inbox. It can be done using running an email spam test. It checks messages to determine whether special spam filters will likely flag them and prevent them from landing in your subscriber’s inbox. It enables you to assess the content of the message and how your recipients perceive your emails. If you want to learn more about increasing email deliverability, keep reading about the fundamentals of email spam testing.
Test email deliverability utilizing an email spam checker
A spam checker is a sought-after tool when it’s necessary to monitor your messages. It’s a great way to assess and test email deliverability. A testing tool examines your email by monitoring DNS records, blocklists, and links. The result of an email spam check is represented by a score that measures your efforts during an email campaign.
Operating principles of an email delivery test
When you utilize a spam testing tool, you can select one of two options:
- Send your message to a specified list of various inboxes. It is considered a surefire way of testing email deliverability as the emails are sent from your address to the intended inboxes.
- Send your message to a particular inbox that is supposed to redirect to a few inboxes. This is less reliable as the conditions differ from when an email is sent directly from your address.
These are the steps of running an email spam checker:
- Perform a test;
- Find out the deliverability rate;
- Look into possible ways of enhancing deliverability.
Perform a test itself
People who are involved in B2B need to consider and manage a lot of processes. Therefore, some laborious processes which can be performed utilizing modern tools should not be done manually. Testing email deliverability is one of them. There exist online email delivery tests which facilitate the work. You just need to adjust several filters and wait for a while.
Find out your deliverability rate.
After performing a test, you will get a deliverability rate. It means how many messages are delivered to your recipients’ addresses. Take into consideration the fact that you may operate with several inboxes and domains. So it’s better to choose a checker which can present the rate for all inboxes and domains.
Explore ways to enhance deliverability
Bear in mind that some email spam tests don’t offer any pieces of advice on how to fix email deliverability. Their objective is just to show your trouble spots. However, there are checkers with such a function. When you have doubts, prefer a spam checker that provides valuable recommendations.
What are the peculiarities of an email spam checker by Folderly?
An email spam checker by Folderly is beyond the scope of fundamental options since a profound analysis of deliverability characterizes it. Its settings enable you to prevent likely spam challenges and get rid of them.
So, what are the advantages of leveraging a spam checker by Folderly? Take into account the following beneficial features:
- It assesses the performance of every mailbox.
- It monitors your domain.
- It offers valuable recommendations.
Assess the performance of every mailbox
When choosing a tool, it’s crucial to select one that allows you to analyze data for several mailboxes. Folderly is one such software. It’s easy to add the necessary mailboxes and perform a single email delivery test for each one.
Screening mailbox performance with Folderly includes the evaluation of an IP address. If you leverage a shared IP address, the performance of your mailbox may be affected by the sending behavior of other users you share your address. It’s crucial to keep an eye on your IP address and ensure it is not related to malicious actions like phishing or scamming. Of course, having a dedicated IP address is better for performance.
Moreover, Folderly checks are consistent with platforms such as iCloud and G-suite. They feature peak flexibility and are supposed to demonstrate the state of each mailbox for every platform. There is no point in utilizing plenty of tools.
Monitor the health of the domain
Discovering how spam filters and the recipients perceive your domain is available with Folderly. It’s possible to take advantage of access to plenty of blacklists and scan them for the domain name you use. You will be informed about the results of the check. If your domain appears on any blacklist, a thorough report on the potential reasons will be provided.
The email spam checker can also assess your relations with spam filters of various ESPs. Therefore, you are supposed to be provided with precise information. It saves you time. You don’t need to cope with generalized or inaccurate data. After testing email deliverability, you will get an overall picture of your domain’s health and a list of errors. The mentioned mistakes allow you to work on your domain’s health without delay.
Get workable recommendations
The major benefit of using Folderly’s spam checker is providing personalized recommendations. After the check, you get results which are followed by valuable tips. Folderly does not use a cookie-cutter approach. It alternatively indicates relevant areas for improvement.
Final thoughts
If you care about your deliverability, don’t ignore spam tests that help check email deliverability and take control of its different aspects. Among the variety of tools, pay attention to the spam checker by Folderly. The best way to test the tool is to try it out yourself.
