Do you own a small business? Do you want to make sure you’re using all the latest marketing tips and tricks to give your business the best chance of success? Do you also want to increase brand exposure and grow your customer base? If you’ve answered yes to these questions, it’s time to embrace social media, particularly Instagram. Creating an Instagram account for your small business can do wonders. Though some people rely on IG hack apps to get instant exposure, but that trick doesn’t last longer. Rather you should focus on organic Instagram growth for sustainable business success.
Here are seven Instagram marketing tips that are perfect for your small business and allow you to take full advantage of social media.
Make Sure the Bio Is Complete
When you create an account for your business on Instagram, fill out the bio completely. Many people don’t realize you can use up to 150 characters in your bio, so this is your chance to briefly describe the business. Make sure it is lively, engaging, and concise so followers understand exactly what the company does.
Content Should Be Engaging
Creating an Instagram account that generates interest and has a steady stream of followers isn’t usually easy, and it doesn’t happen overnight. You need to post content that is engaging, informative, and will capture the attention of browsers. Take a look at what the competition is doing and use that as inspiration without copying their posts.
Use Hashtags Regularly
Hashtags are a great tool for ensuring your content is seen and can even help get it trending. People can search for posts by hashtags, which means they will come across your business. Hashtags need to be relevant to that specific post, and you’ll want to use more than one. You can then monitor and track how the hashtags are performing so you know which ones to continue using.
Create Custom Stickers to Add to Posts
Branding is a big thing for any business, and just because you’re posting on social media doesn’t mean branding is discarded. Rather than the standard logo to use in your content, why not create custom digital stickers that add personality to your content. It will be more noticeable, which means followers and those browsing your page are more likely to remember it.
Be sure to use a sticker design that is clear, concise, professional, creative, and engaging all at the same time. You want it to be memorable in all the right ways. There’s no need to be a tech wizard or a design pro to create something sleek. That’s because, with easy-to-use tools, it’s simple to make stickers online.
Create a Posting Schedule
Rather than posting random content whenever the mood strikes, you’ll want to create the kind of account that seems more dependable and professional. This means setting up a posting schedule, and followers will get to know your schedule, and the account will feel active and engaging.
Engage with Followers
And speaking of engaging, that’s another tip for small business owners. You must take the time to engage with followers and those commenting on posts. This provides a human touch that so many businesses lack, and it can even help the company stand out from the competition.
Step Out of the Picture Comfort Zone
It can be very tempting to post photos and nothing else, but this may not get enough attention. Try stepping out of your comfort zone and using short video clips or Instagram stories. You can provide behind-the-scenes footage, sneak peeks of product launches, product demos, etc.
Squeeze All the Benefits Out of Instagram
Using these tips will help you squeeze every last benefit out of creating an Instagram account for your small business. It could just be the smartest marketing decision you make in 2022.
