As businesses start to use more digital assets for their daily activities, integrating a Digital Asset Management (DAM) system becomes a necessity. However, if we consider the degree of technological integration and use, some industries may draw more benefits than others.
However, as other industries catch up, the differences in benefits vanish. DAM systems are universally helpful regardless of size and industry.
After all, both large corporations and single-office organizations suffer from unproductive time, failure to meet deadlines and goals, and difficult access to resources.
Still, until the level of technology adoption reaches a balanced level across all industries, these are the sectors that will have more to gain from using a DAM.
#1: Technology
Yes, the industry that drives forward the use and adoption of technology is the one that will benefit the most from a DAM system. This is because the competition is fierce, and many businesses work with a wide range of digital assets to keep productivity levels up and make sure customers stay interested.
Plus, technology companies must stay active on several different digital channels to make sure their brand awareness campaigns go strong. To achieve this level of performance, these companies need to provide their teams with easy access to accurate and relevant content.
It’s also a method to reduce the existence of siloed departments and encourage collaboration between specialists.
#2: Retail & eCommerce
Due to COVID and other developments, we can say that most of the retail industry has moved online. Yet, there are still plenty of brick-and-mortar stores out there, so retail and eCommerce must coexist.
Both industries rely heavily on content management and online campaigns to build awareness and engage customers. The use of digital asset management in eCommerce and retail is more than necessary because, as product lines expand and reach more possible clients, so does the work required to keep everything lined up with the latest trends.
A DAM system helps keep the data readily available, centralized, and shared regardless of location.
#3: Real Estate & Construction
Both these industries rely on people who work on-site and need access to various digital resources to do their job. These resources can be from high-quality images and videos, presentations, content templates, or 3D models of a building plan.
Given this diversity and variety in sizes and formats, setting up a system that accepts them all can be challenging. That’s why a DAM makes a lot of sense since it allows easy access to secure remote libraries that keep everything at a few clicks away if you have the necessary access rights.
#4: Education
Most universities and colleges worldwide maintain two types of libraries: physical ones and virtual ones. Now, the physical kind is useful and has its purpose, but virtual libraries are indeed a place of wonder.
You can store a wide array of educational documents and other materials online, which is why it’s crucial to have a good organizational system. A DAM can provide easy and secure access, a smooth search feature, swift sharing capabilities, and more.
But digital asset management is not just for conventional education organizations. Since online education is on-trend, big online courses platforms can also benefit from such a tool. So it’s all kinds of educational organizations.
Wrap Up
Overall, if a DAM is needed or not, it has a lot to do with the number of digital assets a business has. However, companies that are highly active online and work hard on brand awareness can reap plenty of benefits from such a system.
The same goes for industries where remote work is needed, as people need access to accurate, easily reached resources.
