About Company
Hyundai Motor Company, also known as Hyundai Motors or simply Hyundai, is a South Korean automobile manufacturing company with its headquarters in Seoul. It’s not just the country’s biggest automobile manufacturer but a multinational corporation with a global presence. Hyundai has become a reputed brand across the worldwide car market, and the company with a modern outlook enjoys a solid presence across various continents.
Chung Ju-Yung, who founded the Hyundai Engineering and Construction Company in 1947, is also the founder of Hyundai Motor Company, established on December 29, 1967. The company began manufacturing highly cost-effective and turned into a brand identity. People could easily relate to the brand with affordable cars. Gradually, Hyundai expanded its range of vehicles, and today it’s among the top-selling global brands.
The company’s progressive outlook has helped Hyundai Motors become one of the biggest global automobile manufacturers. The progressive perspective that underlines the company’s futuristic endeavors is also evident in the brand’s logo. Hyundai’s manufacturing facility in Ulsan is the largest in the world, with an annual production capacity of more than 1.5 million cars.
The company manufactures many vehicles, including passenger cars and commercial vehicles like vans, light trucks, heavy-duty lorries, and vehicles for the construction industry. The wide-ranging portfolio allows the company to provide a car for any use and situation.
Although founded as a subsidiary of the Hyundai Engineering and Construction Company, today, Hyundai Motor Company has a separate entity without any affiliation to the former conglomerate.
The company enjoys a solid presence in the American automotive market among the 193 countries where it sells its vehicles through dealer networks.
Which was the First Indigenously Developed Hyundai Car?
Hyundai was the first South Korean automobile company to develop its indigenous vehicle Hyundai Pony and mass-produced it in 1967.
What is Unique About the Hyundai Logo?
The Hyundai logo reveals much about the company’s philosophy of serving customers with a futuristic outlook. The logo consists of a stylishly crafted ‘H’ within an ellipse that represents the brand’s first letter. The elliptic boundary that surrounds ‘H’ signifies the brand’s global presence. On a closer look at the logo, it would appear as if two people were shaking hands, one is the company representative, and the other is a satisfied customer.
That the company embraces modernity is evident in the name, too, because Hyundai in the Korean language means Modern. The company expresses its modern outlook through the slogan – ‘New Thinking, New Possibilities.
How Does Hyundai Demonstrate its Modern Outlook?
Hyundai creates cars to ensure that its offerings match the ongoing cultural trends. The company makes cars for every situation, including vehicles that appear as Zombie Survival Machines. Hyundai produced these cars in cooperation with the makers of the comic series ‘The Walking Dead‘. The company manufactured several of these cars.
Hyundai’s strong cultural links in different countries make Hyundai cars often appear in some Netflix series. In ‘Daredevil,’ the audience sees Kingpin driving a Hyundai Genesis at the end of the first season. These are just a few examples of Hyundai’s close links with modern trends.
Which Hyundai Car Appeared in a Video Game?
Hyundai’s sports car, named Hyundai Coupe, was unveiled at the Geneva Motor Show in 1996. The car became popular in America and Australia by Tiburon, meaning shark. If low cost was one of the reasons for the car’s popularity, the other reason was that it featured in the ‘Need for Speed‘ video game series.
What are Hyundai Hydrogen Cars?
Hyundai was the world’s first automobile manufacturer to use hydrogen fuel cell technology to power its cars. The launch of the ix35 Fuel Cell Electric vehicle (FCEV) in 2015 created history as it was the first mass-produced hydrogen-powered car. Maintaining a futuristic vision, which was the company’s philosophy, Hyundai introduced next-gen FCEVs. Soon it added commercial FCEVs to the range and developed future mobility solutions.
What’s Unique About the Hyundai Warranty?
Hyundai is the first car maker to offer a 10-year or 100,000-mile warranty, and no other company before it could offer such substantial warranty coverage.
What is the Source of Steel that Hyundai Uses for its Vehicles?
Hyundai does not follow the standard practice of the automobile industry that purchases steel from various suppliers. Instead, the South Korean auto manufacturer produces the steel on its own for using it in the cars. The steel used in Hyundai cars comes from the Hyundai Steel Company, which supplies high-quality steel at a lower price to the car manufacturer.
What is Unique About Hyundai Car Batteries Used in its Range of Electric Vehicles?
Lithium Polymer batteries have high energy per unit mass than traditional batteries, which translates into high efficiency. The increased density of Lithium Polymer batteries reduces the battery size but with a comparable driving range. Hyundai Motors is the only automobile company that uses Lithium Polymer batteries for its hybrid and electric vehicles (EVs).
In Which Countries Does Hyundai Have Deep Roots?
Besides selling its cars in more than 193 countries worldwide, Hyundai has set up plants in many countries to produce and assemble its cars. Besides South Korea, Hyundai has plants in China, Turkey, the Czech Republic, India, Russia, and Brazil.
What are Hyundai Sponsorships?
Companies usually use sponsorship to bolster their branding campaigns and spread the brand name far and wide. Hyundai uses the same brand marketing technique and participates in several global sponsorships, especially in sports. Hyundai’s name is associated with various sporting activities like the FIFA World Cup (soccer), National Football League (NFL), the Korean Football Association, National Collegiate Athletic Association (NCAC), and the PGA Tour, UEFA Euro, and World Archery.
What Kind of Presence Does Hyundai Have in Europe?
Hyundai has an impressive presence in Europe, and 90% of the cars sold in the European market are built and designed exclusively for European customers. The supplies come from the manufacturing and assembly units in Turkey and the Czech Republic. The plants in Turkey and the Czech Republic have a total capacity of almost 600,000 cars per year. The two R&D centers in Germany also play a critical role in presenting the most attractive and efficient vehicles.
The Hyundai European headquarters, Hyundai Motor Europe (HMR), is in Germany’s Offenbach. The company manages its European operations from Germany.
An International Company with a Global Production Network
Hyundai is now an international brand, and to strengthen its global presence, the company has created global manufacturing facilities. Among the countries featured in the list of leading car-producing countries, six had a Hyundai manufacturing facility within their borders. The high standard of Hyundai cars received tremendous global acclaim. A study about vehicle quality showed that Hyundai cars were the most reliable in the US. It’s an enormous achievement for the company that could drastically change the perception of users who were initially suspicious about the reliability of Hyundai cars.
How Many Manufacturing and Assembly Facilities Does Hyundai Have?
Hyundai motor company depends on 10 manufacturing units in different countries, including the manufacturing facility in Ulsan, South Korea, which is the largest automobile plant. In addition, the company has several assembly lines in several countries owned by local companies.
How is Hyundai Upgrading its Design Process?
The company’s reputation as a reliable car manufacturer owes a lot to quality and craftsmanship based on unique car designs. The design contributes immensely to pushing up car sales, as seen in the research carried out on Hyundai European customers.
In recent years, Hyundai Motors has invested heavily in several cutting-edge technologies to augment and overhaul its design process. To retain its position as a leader in car design, the company is focusing on futuristic technologies like 3D gravity sketching and virtual reality (VR) and using them in the design process.
The approach has multiple benefits besides improving the aesthetics. Firstly, by using the latest technological tools, the designers can expand their creativity limitlessly by developing car models with features that no one could imagine. Secondly, the digital process of designing is speedy and streamlined, accelerating the pace of vehicle development. The company can introduce new models to the market faster. Lastly, the new design process lowers the carbon footprint that helps the company to keep up with its environmental commitments.
Hyundai’s Social Commitments and Responsibility
Hyundai Motor Company has pledged to uphold its social responsibility by giving back something to society. Hyundai Hope on Wheels is a non-profit organization that has been set up for executing various social programs of Hyundai Motors. The organization is raising funds to stand beside children with pediatric cancer and give them courage and hope in their fight. In 1998, the New England Hyundai dealerships started the organization as a local initiative. In the next two decades, Hyundai Hope on Wheels could garner $100 million for the cause of cancer-affected children.
