With the advent of the digital market, writing the perfect description for the products you sell has become more important than ever. The only way online shoppers can interact with your product before buying it is through the product description and customer reviews. And to get reviews for your product, you first need to write a product description that sells your product.
There are a few key tips to follow in order to write the most eye-catching, informative, and enticing product descriptions you can. Doing so will help customers to trust your product and want to buy it, which in turn will help your sales go up. Keep reading to learn everything you need to know about how to write a product description and make your online business more successful.
Now, let’s get to the best tips and tricks to follow to write the best product descriptions your can.
1. Know Your Target Audience
The very first thing you need to do when writing a product description is to get inside the mind of your customers. You need to know who wants your product so that you can write to cater to their needs. This way, you’ll be able to provide the best information to entice the right kind of buyer.
The most effective product descriptions offer a direct approach, addressing the target audience directly and personally. Try to sound like you’re having a conversation with the customer, as if you’re right there with them to tell them about the product yourself. Also, try to choose the words that your ideal buyer would use. Write in a way that they themselves would write.
You can also try to imagine how you’d interact with these ideal buyers if you were face to face in a physical store location. Write in the same way you’d be talking them in such a store. Maybe it’s personable and friendly, maybe you think they’d enjoy a bit of humor, or maybe your customers are all business and would prefer you to get straight to the point. It’s up to you to decide who your target audience is, but once you know, you’ll be able to write in a way that caters to them.
2. Let Them Know the Benefits
One of the main things you need to make clear in your product descriptions is what benefits the customer will enjoy by purchasing your product. You need to convey a sense that you believe in your own product, that you love it and use it yourself, and then this excitement is sure to infect those who read your description.
Many buyers are not nearly as interested in the specifications, dimensions, or ingredients of a product. They want to know what’s in it for them if they decide to buy. You need to make this absolutely clear so that there is no confusion about what benefits they’ll get from buying your product. The clearer you make this and the more benefits you can include, the more likely they’ll make a purchase.
3. Avoid Cliché Phrasing
Many times, salesmen will use phrases we’ve all heard before thousand times to describe products, such as, “excellent product quality” or “satisfaction guaranteed.” Customers don’t want to hear these cliché phrases. As soon as you start to use this kind of phrasing in your product descriptions, your prospective buyers will start to tune out and skim over what you wrote.
You certainly don’t want this. You want the opposite, in fact. Customers should be taking their time to read every last thing they can about your product before they make the purchase. If they lose interest in the description due to overused phrasing like the examples we offered above, the more likely they are to click away to a different website for a different product.
One way to avoid this from happening in your writing is to be as specific as possible. Add as many product details as you possibly can to add some credibility to your product description. It’s nearly impossible to include too many details about your product, as customers will almost always want to know more.
4. Entice with Sensory Descriptions
Some of the best product descriptions use words that excite and entice the mind. For example, if your product is chocolate, you might use words like “creamy” or “rich” or “crunchy.” Sensory descriptions will help engage the reader’s imagination, and they’ll soon find themselves imagining taking a bite of that sweet chocolate.
You can do this with any product, really. You simply have to think about how a customer will be interacting with the product after they purchase it. Are they going to eat it? Smell it? Hold it? Think of the senses that will be engaged when the product is used, and then include sensory descriptions to paint a picture of this in your reader’s mind.
Then again, you don’t want to overload your reader and bog the description down with too many adjectives. Try to keep the sensory words to a minimum, as they can be extremely powerful when used in the right spots.
Final Thoughts
Writing a product description can sometimes be tricky. It’s hard to know exactly what information you should include and what should be left out. However, if you follow the tips and tricks we’ve outlined above, you should have no problem writing enticing and informative product descriptions.
Such product descriptions will help you sell more of your product and sell your product faster. You want to write in a way that draws potential customers in and makes them want to make a purchase. Remember to follow the tricks you just read, and you should have no problem accomplishing this and raking in the sales.
