Marketers are constantly exploring ways to use social media in the most gainful ways for growing their business and scaling up at the opportune moment. As social media keeps evolving, marketers must stay abreast with the current trends to develop the appropriate social media marketing strategy for fruitful consumer engagement. As consumer expectations increase, social media channels transform fast to keep pace with them and ensure the best user experience. Moreover, the high growth rate of social media that added 424 million new users over the past 12 months compels marketers to use social media for gaining maximum outreach and increased brand visibility which favorably translates into high traffic and conversions.
To scale your business by using social media, you must learn to prioritize the social media strategies in the marketing mix based on your long-term and short-term goals and the resources at your disposal. Here are some emerging trends across social media in 2022 that you can consider for your social media marketing campaign.
Brand values
The pandemic has shown how brands are keen to use the platform to fight causes close to the consumers’ hearts. In some cases, the link between the brand and its corporate social responsibility is visible. It happened with a company that allowed buyers to pledge a pair of shoes for every purchase made. The company started accepting donations that received a favorable response from all quarters. Companies are leveraging such initiatives by linking them to the brands, as evident from American Expresses’ campaign. The bank sponsored the program Coalition to Back Black Businesses by partnering with Shopify to provide black-owned businesses with online self-promotion training and resources. The program helped American Express build business relationships at the grassroots level while empathizing with the ethnic minority communities globally. Such initiatives ensure that brands generate authentic and engaging social media campaigns.
Personalization
There will be more stress on personalization in 2022, and quizzes are the best bait to interact with consumers personally and gather valuable behavioral data without infringing on privacy. You can tailor your quiz to collect personal information relevant to your business. But keep the quiz short so that the participants don’t quit it midway. You can use some social media personalization tools to attain personalization excellence.
Content collaboration
To strengthen your social media marketing in cost-effective ways and grab eyeballs, you must collaborate with your brand’s advocates and fans. As part of your social media strategy, use user-generated content to fill the feeds of prospective customers that uphold your brand in bright light. However, this will work when customers love your product. If you do not have happy customers, this method will not yield the desired results. Customer reviews are the most common type of user-generated content that impacts the buying decisions of most customers. Not finding customer reviews for any product can be detrimental to gaining consumer trust.
Communicating more creatively should be central to your social media marketing strategy as the consumers’ attention span is depleting dangerously.
