Media buying on Pinterest requires precise budget management. Advertising expenses can be optimised by choosing the right payment tools. Bank cards are not ideal for these tasks: they are prone to blocks, have unstable limits, and incur high fees. Virtual cards address these issues. In this article, we’ll look at how to reduce costs and ensure smooth operation of ad campaigns. We’ll explore four services that meet the needs of media buyers and help them save money: PSTNET, LinkPay, Brocard, and eCards.
PSTNET
PSTNET issues virtual cards for media buying, as well as the universal Ultima card for any online payments. The service offers specialised cards for Pinterest ads and other platforms. The cards support Visa and Mastercard payment systems and are available in both debit and credit formats.
PSTNET helps media buyers save money through several features. First, the service does not charge fees for transactions, withdrawals, or operations with frozen cards. This reduces overhead costs, especially for high advertising budgets. Second, the cards are issued with trust BINs from European and US banks, minimising the likelihood of blocks in Pinterest ads. Fewer declined payments mean less time and money spent on replacing cards and reattempting transactions.
PSTNET offers the PST Private programme, allowing users to issue up to 100 cards per month for free and enjoy special terms: 3% cashback on ad spending and a 3% fee on card top-ups. Proof of advertising expenses is not required.
Another way to save is through flexible budget management tools. Advanced expense analytics helps track how funds are allocated and quickly identify anomalies. The ability to top up cards with cryptocurrency and use bank transfers allows users to choose the most cost-effective financial tools.
Key features of the service:
- 25+ unique BINs from European and US banks: reduce the likelihood of risk payments
- Online BIN checker “Pulse”: provides quick access to card information
- Security technologies: 3D Secure, two-factor authentication
- Card top-ups: supported by 18 cryptocurrencies (BTC, USDT TRC 20, ERC 20, and others) and standard methods (SWIFT/SEPA, Visa/Mastercard)
- Team management tools: allow task distribution and card limit setting
- Detailed expense analytics: provides financial transaction reports
- Quick registration: via Apple ID, Google, Telegram, WhatsApp, or email
- 24/7 customer support: available via Telegram, WhatsApp, and live chat
LinkPay
LinkPay is a platform designed for media buyers. Its key advantage is a comprehensive approach to managing advertising budgets. The service allows users to issue virtual cards and provides real-time monitoring tools. This is especially useful for adjusting expenses when an ad campaign begins to exceed its planned budget.
The service’s flexibility is evident in its limit-setting options and low fees. LinkPay cards have no fees for top-ups, withdrawals, or declined payments, helping to avoid unexpected costs. The top-up fee depends on the chosen tariff, and users can earn cashback on ad spending.
Key features of the service:
- 5 BINs from European and CIS banks: suitable for Pinterest
- Security technologies: 3D Secure available on some BINs
- Card top-ups: supported by 7 cryptocurrencies, bank transfers, and Visa/Mastercard card transfers
- Team management tools: allow task and role distribution
- Detailed expense analytics: provides financial transaction reports
- Registration: standard online form without KYC procedure
- 24/7 customer support: available via website chat and Telegram
Brocard
MyBrocard issues virtual Visa/Mastercard cards for ad payments. All cards are universal, and users can select BINs suitable for Pinterest. However, the service is limited to certain countries.
The first 50 cards can be issued for free, which is quite advantageous. However, to issue cards, the account balance must be topped up with at least $500.
The cards have a fee structure. For instance, the fee for declined transactions depends on their size and the overall percentage of declined payments. If the decline rate exceeds 25%, the cards are blocked. However, users can earn up to 3% cashback on ad spending.
Key features of the service:
- 20 BINs from US, European, and UK banks: allow for optimal card selection for Pinterest
- Card top-ups: supported by USDT (TRC20 and ERC20) and partner services
- Team management tools: enable task distribution, card limit setting, and role assignments
- Detailed expense analytics: includes transaction history and detailed reports on request
- Registration: standard online form followed by KYC verification (uploading a passport selfie and waiting for verification, which takes about 24 hours)
- 24/7 customer support: available via live chat on the website
eCards
eCards is a financial service issuing virtual cards for ad payments. The cards work with Visa, Mastercard, and UnionPay systems and can be issued in unlimited quantities. It’s worth noting that the minimum top-up per card is $500.
The service’s benefits include zero fees for monthly maintenance and transactions. However, there are small penalties for declined transactions, up to €0.5. Card balance top-up fees start at 4.5%.
Key features of the service:
- 10+ BINs from UK banks: trusted BINs ensure fast payments on ad platforms
- Card top-ups: supported by USDT (TRC20) and SWIFT bank transfers
- Telegram bot: provides account status, balance updates, limit notifications, and 3DS codes
- Team management tools: allow role and budget distribution for team members in the personal account
- Detailed expense analytics: includes downloadable data on all financial transactions as separate documents in the personal account
- Registration: requires filling out an application form for an invite on the website and identity confirmation. After data processing, a support manager contacts the user for an interview. Once approved, the invite is sent via Telegram.
- Support hours: daily from 08:00 to 22:00 (GMT+3)
Where does your money go when paying for ads?
Hidden fees: Advertising accounts don’t always charge the exact amount set in the budget. Variations occur when actual expenses differ from the planned budget due to rounding, conversion, or authorisation fees. For example, topping up with small amounts can trigger additional charges from Pinterest.
Card balances: If a campaign ends but there’s money left on the card, withdrawing it might not always be possible. Funds can become stuck. To avoid this, it’s better to use cards that allow balance redistribution or merging with other balances.
How to optimise your expenses
- Split budgets across different cards:
For instance, you have two advertising strategies: one is stable, and the other is being tested. If you pay with one card, the test strategy might unexpectedly consume the entire budget. Dividing funds across cards helps prevent this scenario.
- Analyse transactions:
Some services offer advanced expense analytics. For example, you can see which amounts are charged most often and where there are discrepancies. This helps identify problems faster and adjust budgets.
Conclusion
Virtual cards are the most convenient tool for media buying on Pinterest in 2025. They help avoid blocks, high fees, and other limitations of traditional cards. Services like PSTNET, LinkPay, Brocard, and eCards offer cards with suitable BINs, minimise expenses, and enable efficient budget management. Using such cards allows you to split advertising budgets, analyse transactions, and respond quickly to issues, reducing risks and simplifying ad management.
Overall, virtual cards provide convenience, transparency, and control at every stage of media buying. Choosing the right services and spending strategies not only reduces unnecessary costs but also boosts the overall efficiency of advertising campaigns.
