When organizing a trade fair, choosing the right exhibition stand builder is one of your main concerns. Your stand is not only a booth. It represents your brand at the event. It has to be attractive, operate properly, and leave a strong impression on everyone nearby.
Therefore, how do you end up with a stand builder who truly understands your company, your aims, and the results you want? This guide can help you select the right one.
Identify your goals
Be certain about your goals for the show before contacting a builder.
- Do you want to introduce a new product to the market?
- Do you want to get more people interested in your company?
- Building up public awareness of your brand?
If you know what you want from your exhibition, it will be simpler to express your needs and views. A professional exhibition stand builder will work towards your goals by building either private meeting points, showcase areas, or spaces with eye-catching graphics.
Review their projects
A powerful portfolio can really say a lot about a company’s skills and experience. Look at some of the completed projects from the business. Check for creativity in the design, for how outstanding each stand is, and look for how closely it represents the brand.
If your field is technology, fashion, or cars, check whether they have any examples of their work in these areas. Experience with your particular trade fair is a good addition to their skills.
Discuss the design options
Some design firms have more design freedom than others. There are companies that do only what you ask for, and there are those that go a step further with their strategies.
Working with designers who team up with you is best so your exhibition is stylish and performs its job well. Check whether the business does 3D renderings or offers design help. This makes it possible for you to preview the stand and choose better options ahead of construction.
Review their ability to customize
Since every brand is its own, your approach should be special as well. Check what possibilities there are for customizing the booth. Is it possible to have your brand’s special colors, lighting, product displays, or digital elements included? Try to design your stand as a part of your brand instead of having it look like everyone else.
Choose a company that can do everything for you
Try to find a builder who is responsible for everything, including planning, designing, construction, delivery, and installation at the job site.
A full service means you do not have to worry about managing a variety of service providers. Additionally, it typically prevents misunderstandings or unpleasant surprises at the last moment.
Check support on-site
Setbacks can still happen, no matter how well things are planned. You should make sure that your builder has a group of support people ready during the event to help with emergencies, repairs, or last-minute changes.
Summing up
Choosing a stand builder means finding someone with whom you can work well. It also means having a stand that looks visually appealing. Search for a team that listens to your needs, supports what you want to achieve, and presents solutions that help you succeed.
