Do you need help with a low number of visitors to your website? Have you recently introduced a new product? Whatever the reasons, starting a website is complex and challenging. How to plan a website to achieve your goals? Let’s look through the process for the best results.
Why do you need a website redesign?
Identifying which activities qualify as redesign and which do not is essential to understanding what website redesign is. Your website is in the process of redesign if you use qualitative and quantitative data to create a new user journey. You can add new content and change the design, or moderate the website for the customers’ convenience.
Rebranding, upgrading UX or content, or changing the layout without usability is not considered redesign. How to know your website needs to be redesigned? There are three basic situations in which the process may be required.
The first and most common case is when your website doesn’t attract traffic. Generating leads is closely related to earning profits and increasing interest in your products or service. If you don’t know what may be changed, Intuitiv Website Design Agency will handle the whole process.
The idea behind your marketing strategy may have changed completely. Then your website should prove that, and a redesign is required. Finally, you want to highlight your blog posts. The content needs optimization for search engines. Redesigning your website involves all these tasks.
5 steps toward the website redesign
The redesign process is complex, and a few steps are necessary to achieve the best results. Let’s analyze the five most important steps.
1. Check your performance metrics
You need to know what you start with to achieve a higher conversation rate or increase traffic. Not all of the metrics will always require a change, so that’s important to analyze the following: the number of visitors and visits, bounce rate, time on the site, total sales generated, and more. Google Analytics or other paid tools will give you access to all the data.
2. Set your “why” for the redesign
Starting a website redesign when you see no bigger problems is not worth the effort. Answer the question of what your “why” is. Do you want to increase the number of visitors? Are you going to increase the time on the site? Are you willing to increase the total sales generated?
3. Define yourself
Each visitor to your page should know what you do, what you may offer, and why your products are those they desire. Give the visitors clear messages on how to start. Be consistent. Planning your overall image and activity will make the work of a design agency simpler and more effective.
4. Set your target audience
Knowing who you want to sell your products to, or being aware of who is most likely to use your service, will give a design agency a gist of what your website should look like. You must align your branding and content with your buyer persona to attract and retain new customers.
5. Protect the excellent content
If you had high-performing content, the most shared and viewed one, deleting a page will have the opposite result of increasing traffic. You may even lose your SEO position in search engines. You should list such content so the design agency can save it.
So you must consider these aspects while looking forward to redesigning your website. Each of these considerations is essential in this regard.
