A well-built website has become necessary for modern companies, especially after the pandemic. Tons of people turn to online platforms for various purposes, so internet traffic only keeps increasing yearly, making it crucial for sites to stand out, look appealing and engage users from the very first moments.
Many business owners wonder what can make visitors stay longer and boost their conversion rate, but the answer is relatively simple: a good web design. And that’s why it’s essential to choose the right team to provide you with it. If you’re unsure which good web design agency in New York to pick, keep reading this article and learn the primary signs that distinguish the best ones from the rest. Let’s get started!
What to look for in a web design company?
1. Originality
Do you have any creative ideas about how your website should look? If your answer is “yes,” that’s amazing. A good web design company will always respect your wishes and requirements and suggest some improvements.
However, a good web designer should also have a vision and be able to help you create something that will truly stand out and emphasize your uniqueness. If that’s not the case, you might want to move on to someone else.
2. General knowledge
Apart from being attractive, your website design should also be thoroughly thought out. What does it mean? To cut a long story short, it has to be designed while considering your audience’s specifics. You’ll want to not only find your customers but also interest them, increase your conversions, and make them come back.
All of these are possible when your web designer bears in mind color psychology, design layout, usage patterns, and so on. In other words, they should know every little detail that can affect the audience and use it to their advantage.
3. Design responsiveness
Nothing is surprising about the fact that consumers browse websites on their mobile phones and tablets no less than on their laptops, which means that you should ensure they can navigate your site equally easily on any device.
Responsive web design allows sites to adapt quickly to different screen sizes. It provides visitors with smooth and easy navigation and makes their experience pleasant.
4. Legitimate references
Next, we must mention genuine testimonials’ importance. Do not make rash decisions if you stumble upon a company with a long list of positive feedback from big brands. Firstly, look for actual proof.
You can ask an organization to provide links to their previous productions to ensure they are trustworthy. Don’t forget to check the quality of their work, too. It’s much better to be scrupulous than to regret your decision later.
5. Their website
Last but not least, take some time to explore the websites of the agencies you want to work with. It might seem like an obvious step, but it’s still critical. A great website is usually a good indicator of the web designer’s skills, so don’t miss out on it.
Look at the details. Does the color scheme look appropriate? Is the site intuitive and responsive? Are there any call-to-action buttons? Do they make you want to buy their service? If they do, there is a big chance other users will think the same, which implies that the web designer has done their job right.
Of course, you must also remember that different web design companies adhere to different styles. So, if you’re not a fan of a certain aesthetic, that doesn’t necessarily mean that the designer has done a poor job. Just make your requests as clear as possible to get what you want.
What to ask website design companies?
The rule is simple: before making your final choice, ask a few teams you like some questions. Here are the ones we find the most beneficial:
-
What steps does the design process include?
Even though website design processes can be similar, not everyone sticks to the same approaches. Competent web designers should be able to explain every step of their work and determine how much involvement they’ll expect from you.
-
Do you consider user experience while designing a site?
Remembering that an effective website is more than just a few pretty web pages is crucial. If your web designer doesn’t regard user experience, you won’t be able to gain a lot of new clients, make them come back, or increase your sales.
-
Will you update my website after it’s launched?
Another thing you should take into account is whether your web design company charges for extra updates or if they are included in the cost of your primary plan. The best web designers are ready to make all the necessary changes for you.
-
Are there any extra fees?
This question speaks for itself. It’s worth refining in advance.
-
Can you help me promote my website?
While building the website of your dreams requires a lot, you shouldn’t forget about the need for its future promotion. Some website design companies offer SEO services independently, and others include various SEO techniques in their website development. That’s why we recommend you clarify this issue before making your decision.
Apart from the questions, you need to ask, be prepared to give web design agencies some data about you and your enterprise. Usually, they need to know the basics, such as your contact information, the brand’s name, the list of services, etc. It’s also better to notify them about your design preferences and general expectations.
One more thing web designers typically await from you is your future website’s content. For the most part, they should be able to work with the minimum input from you by considering your niche and goals. However, no one can come up with better topics for your website than you, so you should think about some pieces (info about your products, client cases, blog posts, etc.) ahead of time.
To conclude, choosing a web design company might not be the easiest thing to do, but if you take your time and do it right, you will appreciate the outcome. Your website is the face of your organization, so leaving a good first impression is crucial.
Moreover, your design should be created while keeping in mind your audience, their needs, and your brand’s values. Do your research, make sure your chosen web design company can provide you with precisely what you want, and you’ll help your business thrive.
