Are you planning to open a website but worried if you have the right Google keyword planner? Worry not! This is because this blog will help you know everything that you know about a small but impactful keyword. Along with it, you will also get to know the importance of a keyword planner so that you can excel in terms of reaching the top traffic in Google – how to do keyword research.
Therefore, get started with reading this blog and get your hands dirty with keyword research. Along with all of this, you will also get the best keyword tool for keyword search as all of it has to align quite well with achieving a good position in terms of blog in Google. Thus, get started, and eventually, you will realize that the search for keywords is not tough at all.
About SEO Keywords
SEO keywords, which are also known as “keywords” or “keyphrases,” are known to be the terms that are added to online content. This is done in order to improve the search engine rankings for those terms. Most keywords are known to have been discovered during the keyword research process or when a person is wondering how to do keyword research. It is at this time when keywords are chosen based on a combination of search volume, competition, and commercial intent.
Types of Keywords
Now that you know about the definition of SEO keywords, it is important for you to know the types. Therefore, get started by knowing the two types of keywords. These are down as follows:
Matching Terms – How to do Keyword Research
These are known to be keyword ideas that match the terms (also known as the words) in your seed keywords. The Matching terms report in Keywords Explorer has two modes: “Terms match” and “Phrase match.”
“Terms match” shows keyword ideas that contain all words of your seed keyword, regardless of where exactly they are and what order they’re in. So if our seed keyword is “coffee machine,” we’ll get the following keyword ideas:
- coffee vending machine
- machine gun Kelly Coffee Shop
“Phrase match” only returns keyword ideas with the words of your seed keyword in the exact order you entered them. Like so:
- best coffee machine
- coffee machine with grinder
Related Terms – How to do Keyword Research
Related terms are ideas related to your seed keywords but don’t necessarily contain your seed keywords. It has two modes: “Also rank for” and “Also talk about.”
“Also rank for” shows you search queries that the top-ranking pages for your seed keyword also rank for.
“Also talk about” shows you words and phrases that are frequently mentioned on the top-ranking pages for your seed keywords.
Importance of Keyword Research
Keyword research is very important and below given are certain reasons why keyword search is important.
- Keyword research is important as it helps in understanding your audience. This is why you must acknowledge keyword research properly, as it helps you understand what people are searching for and who your target market is.
- Keyword research helps in improving the SEO. This is why you should be using the right keywords as it can help your website rank higher in search engine results pages (SERPs).
- You must never leave keyword research as it can be helpful in creating relevant content. Therefore, know that keyword research can help you create content that’s relevant and valuable to your audience.
- Keyword research is helpful in measuring progress as it can be helpful, especially, in terms of using keyword research to measure your progress and optimize your content management strategy.
- Analyzing competitors gets easy as one can analyze the keywords that your competitors get to identify the opportunities.
- Keywords help in determining search volume as you will get into knowing the search volume for a keyword. It can also help you to decide when and where to use the keywords in your content.
- Keywords help in optimizing social media, as you can use keyword research to optimize your social media and other platforms.
- Keyword research is quite helpful with regard to using PPC. This means that you can use keyword research for PPC
How to do Keyword Research?
Now that you know almost everything about keyword research, you must also know how to do keyword research. This will be very beneficial, as learning how to do keyword research is very crucial, especially if you are planning to start a blog. Therefore, explore the steps given below on how to do keyword research and learn how to do keyword research in the best way ever.
Make a list of broad topics relevant to your topic
In this first step, you want to create a spreadsheet with general categories or “buckets” for the keywords you wish to rank for. These might correspond to product categories or anything you believe your target audience would be interested in. If you blog occasionally, you may already have some topics you cover regularly.
Expand each topic with a list of phrases you think your customers use
Next, with these general categories, it’s time to identify the terms and phrases your target customer might type into the search bar to locate information, products, or services. If you already have data from website analytics software like Google Analytics or HubSpot’s Sources report, look through your organic search traffic bucket to identify keywords consumers use to reach your website.
Find related search terms
There are many creative ways to add to your keyword lists. This can include searching a keyword phrase in Google and scrolling to the bottom of the page, where you’ll see a list of related search phrases in bold.
Analyze the strength of your keywords
The easiest way to accomplish this next step is with Keyword Planner or a paid keyword research or SEO tool. Ahrefs, Semrush, Wordtracker, and Ubersuggest, are some of the most popular. Wordtracker and Ubersuggest both have free versions you can use to start.
Determine how you rank in your industry
If you’re competing against big brand names that already take up the first page of Google for most of the terms you’ve identified, you’ll want to alter your strategy to identify less competitive long-tail keywords. Therefore, check the SERP for your most desired search terms. If it’s filled with solid brand names with more influence and market share than your company does (at the moment), refine your list with long-tail keywords.
Verify search intent
When consumers enter a search query into Google, they are on a quest for something, and every question needs a matching answer. Thus, to understand your customers’ intent, type your keywords into the search engine. What pages already rank for that phrase, and what do they offer?
Conclusion – How to do Keyword Research
Therefore, this is all you need to pay attention to how to do keyword research. This is very important, and therefore, you must not miss an inch on how to do keyword research. Therefore, get started with your content creation journey today and on your quest to search for the best keywords of all.
FAQs – How to do Keyword Research
Is it important to learn how to do keyword research?
Ans: Yes. It is important to learn how to do keyword research.
Can I rely on the best search engine for keyword searches?
Ans: Yes. You can rely on the best search engine to figure out how to search words on a page.
Are search terms important in how to do keyword research for SEO?
Ans: Yes. It is important.
