Facebook has over 2.5 billion users. As an advertiser, you must compete with all users to pass your message. Without an eye-catching image, a powerful call to action, a great offer, and a strong headline, your advert stand no chance of gaining an audience.
Therefore, before you start your marketing campaign, ensure you have read through the below tips to create Facebook ad that catches the attention of many.
Use a relevant call-to-action
You will benefit from 9 different call-to-actions for your ad creative on Facebook. Ensure you choose the right call to action relevant to your brand. Avoid using the “Book NOW” call-to-action if you want to sell products. However, if your goal is to generate sign-ups, use “Sign Up” as your call-to-action.
It may look evident and straightforward, but most businesses and companies forget that their adverts must go together cohesively. Therefore, make your description, headlines, text, and call-to-action consistent and avoid repetition.
Develop a benefit-packed headline
You need to state clearly in the headline whether you are giving out unbeatable discounts or free whitepapers. Also, indicate how your product or service will solve their challenges. The text, headline, and description must complement each other without redundant information.
The reader will only want to continue reading your ad if the headline is eye-catching. Also, the description below the headline should deliver the satisfaction the readers expect.
Create or use eye-catching images
Images form an essential tool in any online ad campaign. Therefore, you should get a high-quality image with a few more characteristics like bright, colorful, and the correct size. You can use images showing bonus points and happy people using your product. Remember, people are always in a hurry when scrolling through their feed. So, your image needs to be good enough to stop them on your page: strive to stand out.
Maintain the 90-character rule
A powerful ad has three main parts. The headline is right underneath your image. The main goal is to catch the reader’s attention and make them want to read the rest of the ad. The description is below the headline, and its main work is to say more about the headline. Descriptions should explain what the reader should expect when clicking the ad.
The post text is above your image. You can use it to explain the post or elaborate on your offer. Ensure the post doesn’t exceed 90 characters in everything you do since Facebook will cut off anything more than that.
Try using GIFs
Graphics Interchange Format (GIF) is a file type that supports animation: the short images playing on loops. GIFs were first created in 1987 and are prevalent in pop culture, but over the years, it has been used in digital marketing.
While using photos in your digital campaign and videos for entertainment on Facebook may work wonders, GIFs can help you reach comprehensive coverage, especially with millennial. Try GIF to create product demos or short stories. Before starting on GIFs, get inspiration from the brands that do well in the GIF game.
