The key to a successful business is successful branding. When people hear a company name or see a brand logo, they need to know that it is your business automatically. However, branding can often feel overwhelming when you’re starting your business. Using some of these tips and tricks can help you get your name out there and start bringing in business. That’s why you should consider hiring the best branding design agency London.
Use a name generator
Perhaps one of the hardest parts of branding your business is creating a name for it. You want something that encompasses what you do and automatically makes people think of your products or services when they see your business name. If you aren’t sure where to begin, consider trying a business name generator. All you need to do is input a few keywords that relate to your business, and a generator will pop out dozens of ideas for you. Even if none of the ideas resonate with you, they could be a stepping stone to thinking of something that does, so don’t write this idea off.
Focus on your design
Once you have your name picked out, it’s time to focus on your design elements. You need a logo that will stand out from the competition and hold steady in people’s minds. To do that, you need to focus not only on the logo’s shape and size but also on its color palettes, typography, and iconography. For example, if you own a beauty company, a pop of color is good. On the other hand, if your target audience is professional lawyers, you’ll probably want to stick to a more neutral color palette. Typography matters as well, and your font must be readable and show off your company’s brand at the same time.
Your design matters even beyond your logo, too. The pictures you use to update your website or blog posts, the fonts you use, your color schemes within pages, and so on must all fit within your logo’s theme. The best idea is to create a style guide in the beginning that details which colors and fonts are acceptable and determines your company’s voice. Should pages and blog posts sound professional, be casual, or be a mixture of the two, for example?
Create your social media personas
Branding isn’t just about your website; it extends to your company’s social media accounts. At a minimum, you should be on the major social media networks, including Facebook, Twitter, Instagram, and TikTok (yes, an increasing number of businesses are finding success on the video content platform). Your social media accounts should use the same logo, color scheme, and style guide that your website does. This helps to ensure that your content remains consistent across all platforms and doesn’t confuse your target audience.
Customize the Customer Experience
Making a small change such as commissioning custom packaging for your products can make a world of difference in building your brand identity. These small changes can give your customer a deeper sense of your brand and further bolster your brand image. Plus, on-brand packaging looks much more professional!
Building a business is hard work, and branding is often even harder. With these tips and tricks, you can easily create your brand, begin connecting with potential or current customers, and start making a name for yourself in your chosen industry.
