If you wish to optimize a website, you need to build backlinks. They are one of the most important ranking factors for search engines when determining the relevancy of a page.
While many online entrepreneurs think their website will benefit from any type of backlink, this isn’t entirely true. Having numerous low-quality links can penalize the site and take it out of commission. So, if you wish to optimize a website, you can hire an excellent enterprise SEO agency or learn to get them yourself.
To prevent potential penalties, you have to be very cautious. So, here is how to build backlinks to your website the right way.
1. Guest posting
Guest posting was and still is the best way of reliably getting backlinks. Unlike many other methods, where you have to scrape and negotiate for link placement, websites that allow guest posting will be more than happy to connect with your brand.
However, you need to remember that most of these sites ask for monetary compensation. Even though you will create a free article for their blog, they still expect a payment for that link. Nevertheless, guest posting is an excellent way to eliminate hassle. Besides the link’s optimization benefits, you can also gain traffic from their readers.
2. Infographics
Great visual solutions are crucial for any website. Whether we’re talking about images or other multimedia, editors constantly look for ways to break their text and make it more appealing to readers. One of the good ways to do that is with Infographics.
Infographics are images that showcase various data on a particular topic in a nice, visually-appealing way. Once you create one, you can submit it to an infographic directory and wait for people to download it together with a link to your website.
Alternatively, you can pitch website owners directly via email. Just make sure they used infographics in the past and that this data is relevant to their blog.
3. Broken link building
The broken link-building technique sounds like a complex process, but it isn’t.
You’re looking for websites with links to other websites by using a specific keyword. You can find them by typing “your keyword + links” in Google. The search will provide a list of numerous pages, most of which act as resources pages. In other words, there will be several links on each of them pointing to sites like yours.
Keep in mind that not all of these links are fresh. People delete pages and make other alterations. As a result, some of them will be “broken” (pointing to non-existing pages). You can use Check My Links tool to determine which are good and which are broken quickly.
Once you determine there are one or more broken links on the page, you can contact the website owner and ask them if they can replace these links with a backlink to your page. They benefit by getting a working, relevant link instead of one that points to a blank page. Utilizing some backlinks sites will be helpful for you in this regard.
4. Testimonials
Writing a testimonial is relatively easy; all it takes is 10 minutes of your free time. You can offer this testimonial to a company or a blogger you worked with in the past. You can provide testimonials even if you don’t know a person if you’re an influencer. Once they post it on their site, they will also include a backlink pointing to your homepage.
The main issue with this strategy is that not everyone can benefit from your praise. If you’re an unknown entrepreneur just starting a business, your word won’t have a lot of value, and with that, neither will your testimonial. So, in some cases, this will be a fool’s errand. However, the approach can be excellent for anyone established within the industry.
5. Donations and scholarships
No matter how you look at it, building links requires an investment. Whether it’s time or money, these backlinks are never free. So, why don’t you get them through donations and scholarships?
A lot of websites that accept donations make them public. Unless you wish to be anonymous, they will disclose your name and add a link to your site. You can get a solid link by giving 50 or 100 dollars.
Similar goes for scholarships. College websites are compelling, and getting a link from them is hard. These backlinks usually have the power of 100 links from average blogs. Even if you’re forced to pay the extra money, you will get an excellent return on investment.
