Influencers play a dominant role in boosting e-commerce sales because buyers attach the highest importance to the views and opinions about businesses and brands when making any purchasing decision. Social media has created a new generation of influencers who contribute handsomely to the influencer marketing segment, now $13.8 billion. Gone are the times when only celebrities would play the role of influencers by endorsing products. While celebrities are still in demand, the expanded role of influencers due to the explosion of social media has seen the influx of ordinary people becoming influencers and making good money. As businesses are increasingly taking advantage of influencer marketing, it makes sense to know about how to become an Amazon Influencer. To become an influencer, you must have a solid social media follower base that considers you an expert and values your opinion and views.
How to become an Amazon Influencer?
Backing influencers and helping to create new influencers is part of Amazon’s growth strategies. Amazon’s influencer program that started in 2017 is garnering much attention from aspiring influencers who want to monetize their selling skills.
Before you enroll in the program to become an Amazon influencer, you must fulfill the minimum eligibility requirements. You must have various social media accounts like Facebook, Instagram, Twitter, Pinterest, etc., and stay actively involved to develop a large number of followers who recognize your authority and respect your views on any topic. You must engage closely with your followers to gain their trust and guidance. Gaining confidence as an influencer.
If you fulfill the Amazon influencer requirements, go to the following steps to enroll in the Amazon Influencer Program.
Three-step enrolment process
Registration – Click on the Sign-up button on the Amazon Influencer Page for new registration, or if you have an account with Amazon, you can already sign indirectly. Your Amazon customer account is the ticket to enroll with the influencer program that extracts your data from the Amazon customer database and uses it for enrolment.
In addition, you must provide access or links to one of your most prominent social media accounts and attach a profile picture of the required specifications. Besides your name, you can provide a header image and a bio of 350 characters. Provide the URLs or usernames of all your social media accounts and mention the address where you want to collect the reports.
Applying for the program: You have to choose between three social media platforms – YouTube, Facebook, and Instagram. If you prefer YouTube or Facebook, you must link the account to Amazon, but if you choose Instagram, mention the Instagram handle, the number of followers, and posts uploaded. Choose the social media account where you are most active. The number of followers impacts the chances of success.
Open a storefront: Influencers can access a special Amazon Storefront. Use the storefront to promote your products. Displaying and promoting the products you use is one of the easiest ways to succeed in influencer marketing. The storefront helps you display different lists of products. Adding a profile image and header image will give your storefront a unique look.
Once you become an Amazon Influencer, the go-ahead to launch the marketing campaign by filling out your storefront.
Fill your Storefront
To fill the Amazon influencer storefront, you must pay attention to the products you love most and how these fit into your marketing scheme, your favorite social media networks, and the type of content you create.
You can create blogs, videos, image content, and short-form content depending on how you want to engage with the audience and present the product. Choose your social media account from the list of accounts preferred by Amazon. Besides choosing the products, you enjoy, ensure that these add value to your influencer brand in some ways.
After knowing how to become an Amazon influencer, you must not just leap into the bandwagon but take a well-thought decision about how things would play out. Having a clear idea about marketing that resonates with the audience is the key to success in influencer marketing.
