Today’s world is all about presentation, and packaging plays an equally vital role in the quality of products in the retail sector. In a hugely competitive retail industry with thousands of companies fighting to attract consumers, you have to offer the best packaging experience. While simple packaging is good, you can’t expect to meet sales targets without investing and planning. Consumers today are fond of unique packaging. A business can’t grow without customers’ satisfaction. Therefore, you have to pay enough attention to your product’s packaging design to complement your item. The leading retail brands prefer bagged packaged goods to offer their consumers the best choice.
There are some key factors in packaging, with the details of various options. You can’t afford to choose a packaging design blindly. There are different packaging formats, like bags and cans, and different materials, like paper and plastics.
Retail Packaging
Even an outstanding product fails to engage consumers for the lack of proper packaging. Packaging defines or represents your business to clients to a great extent. In many cases, it tells the customers whether they should buy the product. Earlier, goods were packed in random boxes or bags for delivery. The idea of packaging in today’s retail sector is complex and vast. Modern manufacturers embrace the packaging patterns, too, to stand out among lakhs of products sold and bought daily. The packaging has to be essentially a perfect blend of aesthetic pleasance and enough practicality to handle.
The best retail packaging helps grab the consumers’ attention and even increases a brand’s loyalty. It can upgrade your brand, if used correctly, from ordinary to premium. Proper packaging is beneficial for not only retailers but producers and customers. As a customer, you will always look for comfort. So, it’s a challenge for retailers to keep the packaging simple, precise, comfortable, secure, and yet attractive. If you, as a retailer, want to embrace packaging, bagged packaged goods are your one-stop solution to get everything.
But, first of all, you have to know about different packaging types, their materials, target customers, benefits, and other things.
What are Bagged Packaged Goods?
Bagged packaged goods are the types of packaging where the products are put into a bag for shipping and selling. These bags can be of different materials. These packaged goods include:-
- Frozen food like vegetables, meats, and fruits
- Canned food like tomatoes and beans
- Vegetables such as potatoes and onions
- Snacks such as pretzels and chips
- Condiments like ketchup, salsa, and mustard
Types of Packaging
The most common types of packaging are:-
- Primary- a single packaging of plastic or paper which makes it easy for the consumers to access goods easily by opening it. These packages contain information like helpline number, expiry date, and product usage.
- Secondary- Usually, these packaging types are for more than one good. There may be paperboard, plastic crates, and cardboard to protect the products from any damage.
- Tertiary- Tertiary packaging is quite hard and secure and is used for shipping goods between countries. It’s also called bulk or transit packaging.
- Ancillary- Ancillary means an accessory. Ancillary packaging is mainly for printers, motherboards, monitors, and speakers.
Bagged Packaged Goods for Retail Business
Packaging may seem less important in a retail business, but its implications are beyond your realization. Retail packaging heavily influences a product’s cost, an essential consideration for a company’s brand and reputation. The packaging also influences what a customer thinks about the product maker or seller. Therefore, proper packaging selection has become crucial in today’s retail business. A retail company should consider several factors before choosing the packaging. An improper packaging, even a minor error, may affect an expensive product’s value. From material selection to storage options, you should be thoughtful enough to do justice with your product. Let’s deeply understand the types of bagged packaged goods for a retail business.
Kraft Paper Bags
If you want versatility in your product packaging, durability, and sustainability, kraft paper bags are ideal. Sell food items to your customers in this bag, and they will use it for a long. These bags contain no chemical additives, are lightweight, and are suitable for the environment and product safety.
Sustainable Packaging
As a business personality, you must know the relevance of sustainability in each aspect of today’s life. So, packaging free from toxic chemicals and made of biodegradable materials is highly esteemed. Buyers in many cases prefer sustainable packaging over another packaging for purchasing a product.
Food Grade Packaging
Food-grade packaging is essential in the food industry as you need to save the food item from contamination. That’s why food and beverage companies remain extra careful about choosing materials for bagged packaged goods. They select everything from the type of plastic to designs very cautiously.
Beauty and Cosmetic Product Packaging
The industry of beauty and cosmetic products is vast, with numerous competitive brands. As a result, every brand has to be unique in product quality, features, and packaging. The brands must choose the perfect packaging for a product to attract customers. Also, the packaging will vary on product types. The packaging should be informative, entertaining, engaging, and aesthetic.
Benefits of using Bagged Packaged Goods
There are various benefits of using bagged packaged goods. However, a retail business has to choose the packaging as per its customer base and product type, among other criteria.
While the reasons for choosing this kind of packaging are several, the ultimate goal is to provide the best unboxing experience.
Ease in Carrying
The main benefit of a bagged packaged good is that it will be easy to carry. This factor is always preferred by customers, saving much time and effort. Remember, easy-to-handle goods always stand out among tons of competitors.
Freshness and Protection of Goods
Bagged packaged products stay fresh for a longer time, which is very important for goods like fruits and vegetables. If a good becomes stale because of poor packaging, you may lose customers. Standout pouches and re-sealable zip pouches keep oxygen out. So, it’s better to use those packaging types instead of plastic bags and grocery packing covers. In the case of food, soft products, or glass products, this packaging is necessary.
Reusable
There can be hardly anything better for your business than offering a free bag to customers with products. After using the bagged packaged goods, they can reuse the bags, unlike HDPE bags. The packaging serves as an eco-friendly solution. And materials for those reusable packaging are widely available.
Affordable yet High-quality
Packaging bags are more affordable than boxes or another packaging. You can save some money through this packaging. Still, you don’t need to worry about the quality of the packaging. Bagged packaged products are high quality, with various features.
Flexible
The flexibility of usage is another reason behind choosing bagged packaging. You can put almost every product inside a bagged package, ranging from food to milk cans, rice to biscuits.
Promotion for Products
Unique packaging is a great way to make your product stand out. Bagged packaging is distinguished from other packaging types in its potential to engage buyers.
Increased Perceived Value
A high-quality, nice-looking, sustainable, and flexible package is bound to increase a product’s perceived value.
Effective Branding
What can be a better medium for a brand to promote itself? As long as the bag remains at home, the user is aware of the brand’s existence. You can increase the number of potential customers and keep your customers hooked on your product through this effective way of branding.
Engage Buyers
You can thoroughly research the client’s needs and behavior before choosing the packaging and engage buyers through it. For example, you can choose the color or material keeping your targeted customers in mind.
Increase Consumer Awareness
Packaging involves many tactics. It varies depending on the type of product you are selling. But you should always keep it simple enough for the consumers to understand. Good packaging contains information to increase consumer awareness.
Product Information
The packaging usually provides mandatory product information. If you put valuable information like a user guide, ingredients, and warning signs in an attractive style, it will add to the goodwill of your product and company.
Types of Bagged Packaging
Different brands use different bags packaging their goods. It may be a common packaging type or material to establish a retail brand’s trademark, or brands keep changing it as per their needs. It is related to product types, targeted customers, the time of bringing a new product, etc. As far as bagged packaged goods are concerned, bags can be of different types.
- Polybags- Usable for both perishable and non-perishable goods. These polyethylene bags are recyclable too.
- Foil bags- Tightly sealed foil bags prevent moisture and keep the items fresh. It’s ideal for food products, tea, and coffee powder.
- Cotton bags- When you sell jewelry or textile products, breathable cotton bags are perfect. It keeps the product protected as well as offers you a scope to impress customers. You can customize them smartly. Reusable and eco-friendly cotton bags are ideal for vegetables, snacks, and grains. It is pretty affordable also.
- Jute bags- Jute bags are even more affordable than cotton bags offering the same usage. It is an effective packaging for textile and other product protection. You can print on these durable bags and recycle them as well.
Types of Plastic Bags
Despite a gradual increase in awareness of its environmental and health hazards, plastic bags are still very much used. Plastics come in various shapes and sizes. There are both one-time-use and reusable plastic bags.
- High-density Polyethylene- HDPE is the most widely used plastic bag for goods packaging. Its strength and durability make it a good choice for retailers. Besides, it’s reusable and resistant to moisture and chemicals.
- Low-density Polyethylene- LDPE is a material that allows air circulation, making it a good choice for retailers. It is lightweight and keeps products dry. Most importantly, it reduces costs.
- Linear Low-density Polyethylene- We need bagged packaged goods in many ways daily. Most items, like clothes and groceries, come in safe and engaging packaging. Among different materials used for making those bags, LLDPE is common. Soft plastic with ease of use, durability, and moisture resistance is the best packaging format for perishable items.
- Polypropylene- PP is more useful for products to be stored or shipped. It’s durable and robust, resistant to moisture, and light. Moreover, using a polypropylene bag for packaging goods reduces their shipping costs.
Concluding Lines
Retail packaging has a long shelf life, deeply connected to the seller-buyer relationship. Evidently, bagged packaged goods are one of the most helpful marketing strategies for retail companies. Brilliant packaging can do a lot for a retail product’s success. With the ever-changing concepts and ideas of appropriate packaging, retailers in recent times should definitely go for bagged packaged goods.
