With ad fraud on the rise, ad verification has become critical to the success of any campaign. It’s how advertisers ensure their ads are being displayed at the right place, time, and audience. But, to verify ads successfully, they need proxies.
The role of proxies in ad verification
Proxies play an essential role in the ad verification process, protecting one’s brand reputation and marketing spend. Before discussing it further, let’s explain what ad verification and proxy servers are.
What is ad verification?
Ad verification is a process that enables advertisers to check if their ads appear on suitable sites and in the right regions and whether they reach the right audience. Without ad verification, ads can quickly end up on unwanted sites or even sites containing illegal material. This can ruin the advertised brand and threaten the entire business.
Ad verification was invented to capture and prevent ad fraudsters from draining advertisement funds. Fraudsters use various strategies to trick advertisers and ad networks into paying them, including impression fraud, botnet ad fraud, ad click fraud, fake traffic, location fraud, etc. Hence the importance of ad verification.
What is a proxy server?
A proxy server is an intermediary software between you and websites or servers. Its IP address is used to mask your real one when visiting sites. It takes your web requests, processes them, and sends them to the destination server.
Proxies can be free or paid, offering better privacy, security, and speed. If you decide to go with free proxies, you can use the fastest proxy tester to check their speed.
Why use proxies for ad verification?
In many ways, ad verification is impossible without using proxy servers. They help advertisers trap ad fraudsters anonymously, which allows them to avoid being blocked by the same.
Here are the primary reasons why businesses and advertisers should use proxy servers for ad verification and they must use ad fraud solutions to improve their business security and protect their data and personal information:
-
To conceal your identity
Ad fraudsters are aware they are targets of advertisers engaged in ad verification. Therefore, they try to identify the IP addresses of advertisers so that they can block them. This can stop the entire ad verification process, and advertisers won’t be able to proceed.
With rotating residential proxies, you’ll be able to use different IP addresses to catch fraudsters, thus concealing your identity. This way, you can do your job without worrying about getting banned on suspicious sites.
-
To verify localized ads
Ad localization is a small yet essential part of the ad verification process for any business launching multilingual or international ad campaigns. It’s how advertisers check if the ads are tailored as planned to meet the localized needs of users in specific countries or regions.
Using proxies from different locations is the easiest way to check up on campaigns or ads shown to other countries and ensure they appear as intended. It is the easiest way to verify localized advertisements that are not accessible in your country, but it’s also the cheapest.
It won’t cost you anything if you use free proxies instead of hiring locals to review the ads manually. This information might help if you need free proxies IP.
-
To verify ad placement
With a proxy server, you can ensure the ad placement is done as agreed. This can be helpful as some sites can go against the agreement and place the ads incorrectly for everyone except you, which is easy as they can see your IP address.
Since proxies have their IP addresses, you’ll be using a different one every time you want to verify ad placement. This way, they won’t be able to identify you, which will allow you to visit their sites and see the ad placement as a regular user.
To sum up
Proxies can benefit ad campaigns by helping advertisers perform proper ad verification. By providing them with new IP addresses, they help advertisers uncover ad frauds, ensure ad placement is done correctly, and tailor ads to meet users’ needs in different locations.
In conclusion, proxy servers are an invaluable tool to advertisers and businesses regarding ad verification.
