Guest blogging is a topic that tends to divide opinions for a number of reasons. What is not a topic for debate is that it is a strategy that has stood the test of time and continues to deliver positive results.
If you use one of the leading guest blogging providers, such as rankz, for instance, you can expect to build some decent quality backlinks and improve your SEO performance along the way in a way that is both ethical and sustainable.
What are the key points to remember when it comes to guest blogging?
There are lots of benefits attached to guest blogging
When looking at marketing ideas and strategies, one of the key considerations always has to be what benefits you can enjoy from pursuing that particular activity.
In the case of guest blogging, the evidence is clear; many benefits are attached to this approach.
It is a strategy that has consistently demonstrated an ability to help you grow your audience numbers, improve your overall SEO performance, and allows you to build authoritative backlinks.
You always need to stay on topic
One of the reasons why guest posting sometimes has its detractors is not using them in a productive or meaningful way.
Choosing topics for your posts that are highly relevant to your specific goals and your industry will make a substantial difference to the response you get and the success you enjoy.
Your focus should always be on delivering great content.
Finding the right sites is always the key to success
You must be very choosy about which sites you publish your content on to get the most out of your activities.
Using only reputable guest blogging sites is the only way to go. A good guide would be to target sites with a domain authority of at least 40. This is referred to as domain authority if you are using Ahrefs, but it’s the same rules in terms of standards.
Making the most of outreach opportunities
An excellent way to maximize your outreach success would be to use a guest posting provider who can help you place your content on the right site.
A good provider will have strong relationships with suitable and reputable sites. They can also deliver premium content on your behalf. Using a packaged service in this way can be very effective.
Always keep an eye on your progress
Your involvement in the process doesn’t end when your post is published.
You should always commit to continue tracking your content’s progress and response rates. There are a number of useful SEO tools that give you the ability to track a host of different metrics.
Using Ahrefs, for instance, will let you view important data, such as any changes to the number of backlinks and organic traffic performance numbers.
Guest blogging remains one of the most effective ways of building backlinks. If you keep these key points in mind, you should be able to harness its power in the most positive way possible.
