Prior to delving deeper into the concept of growth hacking techniques and how it can be applied to the growth of eCommerce, let us briefly look into its origin.
The term “growth hacking” came into existence way back in 2010. It is a simple concept that implies any strategy or technique that will focus mainly on driving the growth of your business.
Growth hacking strategies for eCommerce
The main aim of growth hacking is to help startups and the already established business entities to gain new clients and retain the existing ones. However, experts are of the opinion that the right mindset is required. It is an essential skill and must be present mutually among all the team members.
Growth hacking strategies- Who are the growth hackers?
Growth hackers are professionals that are well-versed in a set of skills from both tactical and technical points of view. Skills in these people might range from different industries like design, product development, marketing, content, and product development.
These growth hackers can immensely contribute to business growth by hindering the stalling of businesses. However, the team of growth hackers must be swift enough to identify the strategies that will work best for the company.
According to Drew Sanocki, one of the best growth hackers in e-commerce, there are 3 aspects that you must address in order to get maximum success from the growth hacking eCommerce strategies.
These 3 main aspects are-
- The total number of consumers
- AOV or the average order value
- The frequency at which a customer buys products and services from your company within a given time period.
So, the eCommerce growth hackers can work towards their goals taking into account the above factors.
Ecommerce growth hacking techniques for your success
Check out the same in the points below
1. Developing a client base
It is normally seen that before your products get sold, as a vendor you advertise a lot about your product and services. However, once it gets sold, you do not pour in that amount of money in promotion as you should. This creates a gap between your consumer and you. As an after-sales marketing effort, there is a lot you can do for your newly acquired client. It will also ensure that the new client stays on with your brand long after the stuff has been sold to him.
And just how will you do that? You can keep a window open for inviting reviews and comments, suggestions for improving what you sell, and so on. Not only that at the time of selling, get the email ID or contact number so that you can send notifications or alerts about your new products. This will ensure that you are in constant touch. You can also ask whether or not your consumer requires maintenance sessions or schedule if it is an equipment that you have sold.
2. Promote the business with your customers
Many brands are turning their customers into influencers and brand ambassadors. So, you can engage or recruit your customer for a referral program. Aside from this, affiliate marketers play an important role as eCommerce growth hackers.
So, once you have built a lasting relationship with your customers as mentioned above, turn them into your brand ambassadors. If you have a loyal client that can speak on behalf of your products, it can help a lot in conveying the right signals to the clients.
3. Guest posts on relevant websites
This is one of the best ways to make your online presence felt. You can publish content on your website. By doing so, your clients can derive a lot of knowledge from these posts related to your products.
Not only that from the search engine point of view, but you also stand a better chance of increased visibility. Find out the type of content your target audience is looking for and cater to the same.
4. Personalization of client preferences
With the help of artificial intelligence, you will be able to monitor what your clients are actually looking for, This data can be obtained by seeing what websites your client has been viewing recently. Accordingly, you can personalize his experience and provide those advertisements that might interest him. This might also help in conversion.
The above eCommerce growth hacking strategies are just a few of them. There are many others that you can adopt. Remember, a mutual mindset among team members, identifying the preferences of your clients, and catering to their needs is the need of the hour.
