Digital marketing is the lifeblood of any business looking to grow online. It’s one of the driving forces of business growth and success. Furthermore, investing in marketing is no longer a choice; it has become necessary for ensuring your business’s survival and growth in today’s cut-throat online marketplace.
An effective marketing strategy can bring in more qualified leads, increase your visibility in front of your target audience, improve conversion, and lead to more sales. But marketing success doesn’t happen overnight.
Plus, you can only succeed with a powerful marketing strategy, which requires investing time and effort into marketing resources. After all, marketing campaigns are more complex than they appear. The good news is that various digital marketing tools are out there, many of which are geared at streamlining the process.
What are digital marketing tools?
Digital marketing tools make it easy for marketers to oversee all aspects of the marketing lifecycle. From creating campaigns to monitoring KPIs and optimization, there’s a tool to optimize every marketing funnel stage.
However, marketing tools require serious admin capabilities. The best way to get the best results without making your life any more difficult is to hire a digital marketing agency like Octiv Digital to do the hard work for you.
Why? Because a dedicated marketing agency would have all the expertise required to utilize marketing tools to their full potential. After all, an expert would know better which metrics to observe and tweak to generate the most optimal results.
With the right agency taking full advantage of the various marketing tools, you can streamline and maximize your benefits. Whether managing social channels, email lists, or content, a dedicated marketing agency can do more for you.
With that said, here are the best marketing tools that should be on the radar of every business.
Four best marketing tools for businesses
1. Trello
If you need a way to organize your content, Trello has no parallel. It’s the best content management tool you can get on the market. It makes planning out your content strategy so easy. You can schedule tasks ahead of time so that you can complete all deadlines. It’s completely free to use and beginner-friendly.
Trello is a visual collab tool that empowers teams to organize and monitor tasks, workflows, and projects. It’s a fantastic tool that facilitates planning and project management. Trello helps you track tasks and their prerequisites so that they get done in an orderly manner without any hassle.
Simply put, it’s a virtual whiteboard for brainstorming, planning, and setting priorities. It makes online content scheduling a reality regardless of whether or not your team shares a physical location. Lastly, by assigning your team members a Trello card, you can check and track who is responsible for writing, editing, and adding CTAs to posts.
2. Sprout Social
If you have several social accounts to manage, you can’t go wrong with Sprout Social. With top-notch customer support, this social media management tool has everything a marketer may need, including posting, interactions, analytics, and more. You can access and manage all your social media marketing campaigns through a single window.
Social Sprout makes it immensely easy to schedule updates across many social media platforms, from Facebook to LinkedIn and everything in between. Furthermore, their phone and email support features are great for anyone starting their marketing journey.
You can also monitor the performance of your social campaigns and track KPIs such as ROI and conversion rates. As a result, you can identify areas that need improvement and take corrective actions to yield better results.
Moreover, it boasts superior social media listening capabilities, allowing you to join in on the conversation happening on social media platforms across the world. That way, you can pinpoint where your marketing efforts and brand management are falling short.
You can also use the audience discovery feature to discover influential people who might benefit your brand’s growth. It’s a paid tool with a thirty-day free trial.
3. Mail Chimp
MailChimp is the most popular option if you’re looking for an email marketing platform. Its top-notch service remains head and shoulders above the competition. With little to no effort, it has everything you need to launch professional and effective email marketing campaigns.
It’s the one-stop solution for all your email marketing needs, as you can centralize all your email contacts and create, launch, and automate campaigns. It comes with more than a hundred professional email templates, an email editor, and an email scheduling tool to automatically resend emails to recipients who never opened the original.
Mail Chimp also has a segmentation function, which allows you to send personalized emails to specific recipients. You can send postcards, set up landing pages, and launch targeted ads all through a single application.
MailChimp also provides helpful additions like suggested send times, eliminating the need for constant admin. The only drawback is that their core functionality has become somewhat lackluster over time. But despite a less-than-intuitive layout, it remains a reliable email marketing tool.
4. Google Analytics
Since the early days of digital marketing, Google Analytics has been the industry standard for analyzing website traffic and gaining insights into how users interact with your website. It keeps tabs on a wide variety of metrics, including but not limited to click-through rate, pages per session, dwell time, and interactions.
It also offers highly graphic dashboards and reporting interfaces for non-technical users to help them understand the data. But, if you’re interested in delving further into the figures, you’ll find that you have access to any piece of information you could want.
You may use it to see who is visiting your site and where they are coming from. You may also see which pages receive the most attention from your visitors. In addition, Google Analytics can measure conversions and improve your e-commerce infrastructure by setting targets for you.
To summarize, Google Analytics is a must-have for every web admin who wants to build targeted landing sites. Plus, using most of its capabilities doesn’t cost a dime. However, you have to pay a premium if you want to use its capabilities with other G-suite products, such as Google AdWords.
The Bottom Line
Digital marketing can be simple. You can make your job a lot easier by getting in touch with a marketing agency that can reap all the benefits of the tools we’ve highlighted.
In no time, you can automate tedious or challenging aspects of your marketing strategy when you have a team doing all the work for you. Once you’re free from the stressors of marketing, you can focus on creating brilliant marketing initiatives that deliver quality and instill loyalty in your customers.
