Ford Motors Unveils Lincoln Car Concept in An Attempt to Catch Up with Rivals in EVs

    Ford Motor, one of the oldest luxury brands in America unveiled its first electric vehicle, the Lincoln star Concept, on Thursday to catch up with its rivals who have already plugged into the electric segment

    The SUV is elongated, has large wheels that resemble discs, and has a flat roofline and angled down at the back for improved aerodynamics. The model is not running now and therefore has no performance estimates when released. The Star Concept will be among the brands that promise to unveil three EV models in 2025 and a fourth by 2026. 

    According to Joy Felicio, the president of Lincoln, currently, there are 48 EV models in the premium segment compared to only 5 in 2017.  

    The Lincoln EV will have an upper glass with a darkened see-through roof, and 3D printed real and front pillars that allow light to flow inside the cabin. The model has a retro and futuristic design with a coach-style real door that resembles the 1960s Lincoln continental. The illuminated cabin with its soft light, a cabinet for chilled beverages, and hidden storage for shoes make the back of the car like an executive office or a comfortable lounge. 

    Market rises as competition becomes tougher

    However, not much feature in the car is novel as other automakers, from Rolls Royce to Cadillac, all have refrigerated compartments, mood-changing colors, and fragrance that is promised in Lincoln already been a staple offering from Mercedes cars for years.  The glass rooftop is already found in Luci’s Air and Hummer EV from General Motors. 

    Executives of Lincoln say that the Marquee brand half of global sales in 2026 will comprise pure electric and hybrid vehicles. The 100-year-old auto brand is lagging behind other luxury carmakers in the EV segment. The growth at the top end has been faster than the mainstream models, with EVs accounting for 20% of sales in the luxury models compared to just 2% in mainstream models. 

    Presently BMW, Audi, Hummer, Mercedes-Benz, Porsche, Tesla, and Rivian all sell pure Electric Vehicles. Lincoln’s town rival Cadillac started production of the electric SUV model Lyriq on March 21, ahead by a year of its first schedule. 

    Lincoln’s parent company Ford is trying hard to convert its F-150 Lightning. CEO Jim Farley recently hiked the spending target by 66% on EVs to $50 billion by 2026. It has delayed the plans to come out with the Lincoln Aviator SUV electric version so that it could boost the electric Mustang Mach-E production. 

    Currently, Lincoln sells the Corsair and Aviator as a hybrid plug-in EV but will eventually offer the Zephyr, which is a full hybrid version in China. According to its spokesperson, China is the key to future growth. In 2021, Lincoln saw an increase of 48% over 2020, with sales of more than 91,000 in China. 

    According to the Kemal Curic, the design Director of Lincoln said that design projects like the Star concept are ongoing relationships that make the vehicles get better with time and offer clues to consumers about how the actual product may look like in the future.



    RELATED ARTICLES

    Tesla’s Cheapest Cybertruck

    Tesla’s Cheapest Cybertruck Will Cost $60,990 in 2025

    Bloomberg News reports that after two years of delay and production glitches, Tesla Inc. has...
    JPMorgan’s S&P 500

    JPMorgan’s S&P 500 2024 Outlook Grimmest on Wall Street

    Bloomberg News reports that as the strategists on Wall Street are calling for an all-time...
    Fed Will Cut Interest Rates

    Fed Will Cut Interest Rates as Soon, Predicts Bill Ackman

    Bloomberg News reports that Bill Ackman, the billionaire investor, bets that the Federal Reserve will...
    AI Startup

    AI Startup of Google Raises $24 Million for Biotech Work

    Bloomberg News reports that the European biotech startup Cradle has raised as much as $24...
    Quantum Computing Lab

    Quantum Computing Lab Shut by Alibaba in Sign of Broader Cutback

    Bloomberg News reports that Alibaba Group Holding Ltd. has shuttered its quantum computing lab for...
    Water Damage Repairs

    Don’t DIY Water Damage Repairs to Your Business

    If your workplace ever suffers from water damage, you might be tempted to start fixing...
    Monetize Magnet

    Monetize Magnet Review – The Best Crypto and Forex CPA Network

    In today's world, cryptocurrency has reached new heights, expanding continuously and providing online earning opportunities...
    celsius drink

    Celsius Drink – What Is It and How Safe Is It?

    These days, you must come across your social media feeds with an advertisement for a...
    low porosity hair

    Low Porosity Hair Problem? Slay Locks with Moisture Miracle

    Have you ever experienced your hair being stubbornly resistant to moisture? That's low porosity hair...
    Business Cards

    Unlocking the Power of Business Cards: Networking Essentials for Success

      Table of Contents Introduction The Evolution of Business Cards Why Business Cards Still Matter Designing...
    AI Transformation

    The AI Transformation: A New Era for Managing Real Estate Leases

    Welcoming AI into real estate lease administration isn't just an upgrade; it's a groundbreaking shift...