They say that we should ignore what the public is saying, but this is not true for social platforms. Whether it is your customers or your fellow competing brands, their words matter in your brand’s reputation. The World Wide Web is vast, and you cannot keep your tabs open to every one of them. Hence you should be using social media monitoring tools for that. This can be done for personal use, as well as for business.
Various social media monitoring tools
Let us check out are few of the best social media monitoring tools:
1. Hootsuite
It will list all major social platforms for you and has got customizable search streams. Hootsuite can monitor hashtags, mentions, keywords, and even conversations. You will be able to type in the hashtags and keywords in the “Add Stream” option, and then it will start monitoring those for you.
2. Keyhole
Keyhole is a very user-friendly tool that will help you monitor your social media and help you manage your marketing data to improve the impact you are making on social media.
3. Nexalogy
Nexalogy is another social media monitoring tool that will help you stream the conversation relevant to your searches. The tool comes with fantastic visualization that gives interactive timelines and shows the data with geo-location. It is very streamlined in a sense that a layman can easily understand.
4. Tweepsmap
This tool will screen your Twitter account, and it will offer you an insight into who your target audience is and what is being talked about. The tool costs a user $7.00 per month. However, there is also a trial version for users to benefit from.
5. Talkwalker
Talkwalker tool will list almost all the leading social media platforms and give the users more surface area to fetch from like blogs, videos, press, and much more. Analyzing engagement data with this tool is easy and very user-friendly.
FREE social media monitoring tools
However, when you are just starting and are unsure of your brand’s future and your budget is also limited, you can go for the free social media monitoring tool. Let us help you with trending free social media monitoring tools.
1. Socialmention
This tool brings you results from various search engines and social platforms, and it is user-friendly and accessible.
2. TweetDeck
As you can already understand from the name, Tweetdeck helps you monitor your Twitter account. You can use hashtags, keywords, and lists to monitor your Twitter account and better understand your reach.
3. Hootsuite
Yes, Hootsuite also has a free version and works just like TweetDeck but monitors more than just Twitter, and it will monitor all your social media networks.
If your brand exists anywhere online, you must actively track what is being discussed, as reputation is significant. Any publicity can turn into bad or good publicity, and monitoring them gives you some control over them.
