What does an SEO agency do for you?
As an SEO agency, our primary goal is to boost your company’s online presence.
We are not at all looking for quantity over quality. We make sure that the client gets what they want in terms of leads or web traffic, and the best part is that it will grow over time as there are no artificial means involved.
An SEO company, or a full-house digital advertising agency, will give you a good idea of what your website lacks, whether it’s content-wise or design-wise, or anything else! E.g., if you have poor quality content that needs to be improved; otherwise, this will affect other things like loading speed, etc.
Higher rankings on Google SERPs are just one aspect of what we do as an SEO agency. Moreover, we also lookup for your competitors and see their online presence. We try to find the loopholes in their work and apply them to our client’s website.
That is why it is always advisable to hire an SEO agency rather than someone who claims so because they might not even know what they are doing.
Many companies offer these services, but you need to be careful about choosing one, so here are some points that will help you figure out the right company.
Do they have a proper communication system?
If you want any information on your campaign’s effectiveness, then communication should be smooth! If not, then the customer support aspect of that company will be pretty poor, which means that they can deliver their services well.
Are they transparent about their work?
Transparency is critical because you are spending money on your campaign, so you must know what’s going on with it! If they don’t reveal any information to you, there may be something wrong with them.
How often do they send reports?
As mentioned above, transparency is essential for a company that works in the SEO field. If they are reasonable, you will get several monthly reports that will help you see how much progress has been made and where we all need to go to achieve our goal.
You might be under the impression that if an agency provides its client with too many updates or too frequent reports, there must be something fishy going on! If you hire an SEO company, they should be updating you about everything, even the slightest of changes, because this will also affect your work.
Will they provide monthly reports?
Monthly reports are vital because they will show you how much progress has been made and the following steps to improve. For better results, there should be a constant flow of information between both parties, just like in any other business partnership.
Ten key points to check before signing an SEO contract.
- If your SEO company tells you to do unethical, illegal, or against Google’s webmaster guidelines, stop using them immediately!
- The quality of the traffic from an outsourced search engine optimization campaign is usually lower than the traffic from in-house optimization. Still, it can be overlapped with your better converting advertising campaigns to accumulate high clicks for small amounts of money.
- Get specific about your outsource agency’s capabilities and what they can offer you. Avoid agencies offering too much without stepping back and looking at your site as a whole first. Ask yourself if their service will improve conversions, rankings, or visitors?
- Don’t expect overnight rank results; this isn’t possible even for big companies. Let them go if you feel the agency isn’t doing anything for your site.
- Please do not send money or access to your website to anybody without background information about them first! If they won’t give it to you – there’s probably a reason.
- Don’t expect immediate results before deciding whether outsourcing search engine optimization is suitable for your company.
- Don’t be afraid to try new things (new keywords, tools, etc.). You can learn something from everything that comes your way, and the more knowledge you gain, the better you’ll get at SEO in the long run!
- When choosing an outsourcing firm, always consider what other websites they have done, what the results were, and if they can provide you with references from other companies that use their services.
- Be sure to read all the terms of service before signing a contract. Don’t sign anything that will give them complete power over your site, i.e., the right to publish any content without your knowledge.
- Last but not least, don’t rely on one source for your website’s traffic (SEO, PPC, etc.) – work with multiple sources!
Therefore, all the above-mentioned things are essential for you to know before you decide to outsource SEO services.
