The food delivery industry is booming, with the market expected to reach $466.47 billion by 2026. In fact, approximately 60% of US consumers order food delivery at least once a week, highlighting the ongoing demand.
It’s no secret that consumers love the convenience of ordering food straight to their door, especially on days when there’s not much food in the kitchen or guests are over for the evening. To remain competitive within the industry, food delivery services need to provide a streamlined ordering platform that allows users to make an order with ease.
Having a modern delivery POS system is the key to creating an ordering system that ensures diners return time after time. By producing a user experience that maximizes convenience and personalizes according to the buyer behavior of the consumer, the platform can meet the needs of the modern world.
In this article, we discuss some different ways you can enhance your online delivery platform to stand out in such a saturated market.
Account For Menu Customizations
Everyone’s tastes are different, and the ordering process should take this into account. Whether the customer wants to remove an ingredient, make a swap, or add an extra topping, personalization is a common part of the modern dining experience.
When ordering online, the platform should allow the orderer to modify their choices for maximum convenience, cutting out the need for them to call through to the venue and speak to a worker.
As well as improving the customer experience, menu customization is a necessity for those with dietary requirements. Customers who are vegetarian, vegan, gluten intolerant, or allergic to certain ingredients need to control what is in their food, so making this easier will ensure their needs are met.
Track Deliveries In Real-Time
Many food delivery platforms now offer users the opportunity to keep an eye on their order, following the progress until their food has been delivered. By providing information on when it is being prepared, when it leaves the store, and where the driver is on route, real-time tracking keeps users informed at every step.
This allows the customer to plan accordingly, preparing themselves for the arrival without the uncertainty of how long it will take.
The tracking feature also takes pressure off the delivery staff as the online platform will provide the customer with updates instead of requiring them to. This helps prevent customers from calling up to check where their order is, as they can just log in and look for themselves.
Create a Live Chat Feature
Creating a 24/7 communication channel through live chats is a great way for customers to get their questions answered without having to contact a member of staff.
Whether they have a question about their order, payment issues, or want to make a last-minute change, the live chat can provide them with a personalized response in an instant.
Some delivery platforms choose to manage their live chat with a real member of staff, providing a personal touch with accurate responses. On the other hand, others choose to use AI live chats to provide pre-set answers to the most commonly asked questions, cutting out the need for additional customer service.
Personalize Recommendations
By analyzing previous sales data on a customer’s account, personalized recommendations can be made. By offering suggestions that have been tailored to previous buying behavior, sales can be increased as customers become enticed by the added extras.
Utilizing the capabilities of the algorithms to predict customer preferences is also beneficial to the customer, helping them quickly find items that suit their taste and prompting them of any items that they may have forgotten to add themselves.
Creating a customized experience is a great example of forming a deeper connection with a customer, keeping them engaged, and offering them a positive experience.
Finalizing Your Online Delivery Platform
The user experience can be the difference between a user making an order through your platform and clicking off to look elsewhere.
By creating a dynamic platform that offers menu customizations, real-time order tracking, live chat support, and personalized recommendations, there has never been an easier way to get food delivered to the door.
These added features are paving the way in the industry – creating long-term loyalty and offering customer service that exceeds expectations.
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