When Google came online for the first time in 1998, it changed many things. But a fact that can never change is the direct relation of your organic traffic with search engine ranking positions. If the Google index is rich with your keywords which appear on the top positions of the search results, bounteous traffic is expected to come. On the contrary, a great website with no SERP visibility is destined to drive poor organic traffic. How to Improve Google Rankings? The tricks of improving Google rankings actually depend on or vary, and it depends largely on budget, skills, competition level, and how a website stack up, among many more. It’s true, as per experts, that a website can't get a higher Google ranking soon after getting indexed, and it sometimes takes months, even a year. But it’s also veracious that you shouldn’t calmly sit down after making abrupt changes to your site. Here are some ideas to get better Google rankings. \tFocus on website design. Your website will attract a minor engagement if it's dull, hard to access, and poor in structure and architecture of information. That’s how Google and users will be able to navigate and crawl. Technical SEO audit is essential. \tMonitor the speed of your website regularly. \tMake your website mobile friendly. \tEnsure a secure website connection. \tYou should optimize your site for Google. It’s always desired that the reader stays on your website till the last word of a blog. But, first of all, provide a quick intro summarizing the blog's contents to engage the readers. Short titles are preferred the most and focus on unique and specific anchor text, meta descriptions and titles. \tGoogle should have an idea of what your website is all about, and formats are available to serve that purpose. \tOptimizing for search intent and optimizing internet links are essential. Further Reading \t 5 Effective E-Commerce SEO Tips \t On Page Optimization in SEO- Know What Factors Matter \t Is your Website Losing Traffic? Do You Use Broken Link Checking Tools?