Dunkin’- Company Research Report

About Company

Dunkin’ Donuts LLC, also popular as Dunkin’, is a US-based international doughnut and coffee seller. It is also a famous fast-food restaurant.

In 1950, William Rosenberg set up Dunkin’ Donuts LLC. Initially, the operations of the company were run from Quincy, Massachusetts.  

However, in 1990, Allied Domecq, the parent company of Baskin-Robbins took over the fast-food chain. This merger of the Mister Donut food chain and its switch to Dunkin’ Donuts triggered the expansion of the brand in the Northern US during the same year. 

In 2004, Baskin-Robbins and Dunkin’ ultimately turned into Dunkin’ Brands subsidiary companies till the time Inspire Brands acquired them on 15th December 2020.

The head office of Dunkin’ is located in Canton, Massachusetts. 

The fast-food chain started the rebranding process in the form of a beverage-oriented firm and the name was altered to Dunkin’ in 2019 January.

At the same time, outlets in the United States commenced applying the new name. Ultimately, the rebranding would be launched to all of the overseas outlets.

With around 12,900 sites in forty-two nations, Dunkin’ currently ranks as one of the most prominent donut store and coffee store chains in the world. The items offered by Dunkin’ include the following:

• Bagels 
• Donuts 
• “Munchkins” donut holes
• Coffee

The stocks of Dunkin’ are publicly traded on the NASDAQ stock exchange with the ticker symbol DNKN. In 2019, the company attained revenue of US$ 1.370 billion. 

Prominent endorsers of Dunkin’

The famous supporters of Dunkin’ include the following:

• Charli D’Amelio
• Yoon Shi-yoon
• Derek Ramsay (2013–till date)
• Joey de Leon (2004-2010)
• Piolo Pascual
• Jennylyn Mercado (2015-2016)
• David Ortiz
• Dingdong Dantes (2019–till date)
• Meghan Duggan
• Rob Gronkowski
• SB19 (2021–till date)

Locations of Dunkin’

Dunkin’ has its presence in the following areas:

• United States
• China
• South Korea
• Brazil
• Australia
• Colombia (Cali, Medellin, Pereira, Ibague, Bogota, Barranquilla, and Manizales)
• England
• Sweden
• Denmark
• Poland 
• South Africa
• Canada
• Spain (Málaga, Madrid, and Barcelona)
• Japan
• Lebanon
• Israel

Growth of Dunkin

• In 2013 June, the company launched a fresh outlet layout, the brand’s oldest in almost 7 years.
• In 2014 January, the food chain came back to the United Kingdom marketplace, rolling out a cafeteria in Harrow. Harrow is a town in the north-western part of London, the capital of England.
• In 2014 May, the company unveiled policies to launch twenty to twenty-five outlets in Finland, twenty to twenty-five outlets in Denmark, and thirty outlets in Sweden.
• In 2014 November, the company introduced its 1st outlet in Kanpur, Uttar Pradesh, India at Z Square Mall.
• In 2015 September, the proprietor of the permit of Dunkin’ Donuts in Switzerland, Roland Zanelli, declared the launch of the first two outlets in the city of Basel. That was during the fall of 2015. After that up to sixty outlets were intended to be launched in the entire nation. The oldest outlet in Basel was launched on 1st March 2016.

Management of Dunkin’

David Hoffmann 

David Hoffmann was the Chief Executive Officer and President of Dunkin’. Hoffman spent a considerable portion of his career with McDonald’s. He remained its Chief Executive Officer for a term spanning twenty-two years. He took over as the CEO of Dunkin’ after Nigel Travis retired from the position in July 2018. As CEO, his responsibilities turned wider to incorporate Baskin-Robbins, and the overseas operations of both Baskin-Robbins and Dunkin’. He became a part of the company as the President of Dunkin’ US in 2016 October. He supervised all functions, publicity, and growth of the brand nationally.

David Hoffmann has a BS degree from Indiana University in accounting and an MBA degree from the University of Chicago. He is also a philanthropist and a member of the Dunkin’ Brands Joy in Childhood Foundation that collaborates with kids’ food banks, clinics, and charitable organizations throughout the US, fetching delight to children combating sickness and starvation.

Nigel Travis 

Nigel Travis was the Executive Chairman of the fast-food chain. He is a corporate executive and business tycoon from England. He served as the Chief Executive Officer of Dunkin’ Brands from 2009 January to 2018 July. In 2013 May, he was given additional responsibility as Chairman of the Board of Directors. Nigel has been a part of many prominent BoDs such as Blockbuster LLC and Papa John’s International. He is an alumnus of Middlesex University (bachelor’s degree in business studies).

Nigel got recruited by Dunkin’ in 2008 to head the company as the Chief Executive Officer. In 2011, Dunkin’ Brands turned into a publicly traded firm and its shares commenced to be traded with the NASDAQ stock exchange with the ticker symbol DNKN.

During Nigel’s stint with Dunkin’, the firm launched 3,300 new Baskin-Robbins and Dunkin’ Donuts stores. Nigel stated in 2010 that his dream was to persistently grow Dunkin’s footprint in the Southeastern US and globally. He also stated that his principal concentration would remain in China. Nevertheless, he took retirement as Dunkin’ CEO in 2018 July and was subsequently appointed as Non-Executive Chairman of the BoD in December. He remained in that position till December 2020.

David Mann 

David Mann was the Senior Vice President and Chief Law Officer (CLO) of the company. He headed the loss prevention group and legal division of Dunkin’. He is an alumnus of the University of Michigan Law School (Juris Doctor) and has a BA degree in philosophy from Dartmouth College. He joined the company in March 2019.

Dunkin Affiliations 

The company enjoys cordial association with the New England Patriots and the Boston Red Sox. It creates advertisements at the beginning of every team’s playing spell for publicity. Besides, the company is the benefactor of other pro sports teams such as the following: 

• New York Yankees 
• The Dallas Cowboys 
• Philadelphia Eagles 
• New York Mets 
• Tampa Bay Rays

Dunkin’ turned into the formal doughnut, coffee, and breakfast sandwich collaborator of the NHL (National Hockey League) in 2016.

In 2014 January, Liverpool, a prominent football club that participates in the English Premier League, declared a billion-pound worldwide collaboration with the fast-food chain.

In December 2015, the food chain inked a funding contract with the NWHL (National Women’s Hockey League). As a segment of the multi-year deal, the brand is the formal iced, hot, as well as frozen coffee of the National Women’s Hockey League.

Dunkin’ Donuts was declared as the nominated promoter of the baseball park located in Hartford, CT in 2015. It is the new hub of the Hartford Yard Goats baseball squad. The name given to the place is Dunkin’ Donuts Park.

Dunkin’ Donuts acquired the nomenclature privileges for the erstwhile Providence Civic Center in 2001. Subsequently, the name was changed to the Dunkin’ Donuts Center. Presently, the AHL Providence Bruins hockey team uses the hub as the home ice, and the Big East Providence Friars men’s basketball squad from Providence College and the NCAA (National Collegiate Athletic Association) utilizes it as the home court as well. Contextually, for the hub’s extensive affiliation with regional college basketball, the centre is frequently named “The Dunk” in the vicinity.

Recognition

Brand Keys has rated Dunkin’ as #1 for consumer loyalty in the coffee group successively for fourteen years.

Dunkin’ Donuts Stock Performance

On December 14, 2020, DNKN closed trading with NASDAQ at $106.48.

Acquisition by Inspire Brands

On 15th December 2020 Inspire Brands, Incorporated declared the takeover of Dunkin’ Brands at a valuation of $11.3 billion. With the inclusion of Baskin-Robbins and Dunkin’, the company currently covers around 32,000 eateries throughout over sixty nations. As a result, it generates yearly system sales of US $26 billion, helping it become the second biggest fast food joint operator in the United States in terms of both number of sites and system sales (total sales of all outlets using a brand).

Disclaimer: This article is just for academic purposes and the readers should not take it as an investment consultant. Please discuss with an investment professional before making any investment decision.