Bob Chapek, Disney CEO, wants more people to get into his company’s bedrock attractions. However, he does not consider Disney VR the ultimate solution to this purpose; he sees it as short-term and wants some concrete long-term ideas to fulfill his intentions.
Chapek clears his intentions
Chapek said ith the D23 conference that the plan is not to restrict Disney Plus to a mere streaming platform, and he wants to expand it to a lifestyle platform where people can get some quality experience. His idea is to serve the people who can never physically reach the company’s attractive sights like Disney Park. For example, he says, Haunted Mansion, a Disney movie, offers scope to the viewer to ride the famous attraction visually.
Disney VR Content
Disney introduced its Movies Virtual Reality app in 2016, and it offered some experiments with VR content. Before it belonged to Meta, Facebook was Disney’s partner in making content such as Star Wars and Vader Immortal, and Disney is a pioneer in making these types of content.
Disney has adapted its physical attractions to make digital content earlier too. Disneyland Adventures in 2011 offered Disneyland’s digital version using Xbox, supported by voice-based interactions and gestures.
What VR Theme Park is
Virtual reality technology provides viewers with a thrilling and unique experience of parks and other attractions. It is quite different from earlier iterations of those attractions. The concept has vastly changed in recent decades with the rapid adaption of ultra-modern technologies.
Current Ventures
Disney joined hands with The Void and intends to offer location-based virtual reality experiences. Now, this VR experience is multi-sensory and demands a high price also. The VR headsets deliver impressive stories in the Marvel universes, Star Wars, and others.
Future Plans
Disney has started considering the “story living” prospect in their residential communities, which their cast members manage.
