Dedicated Podcast page is now available on YouTube

    What do we use YouTube for? To watch numerous videos on different subjects, of course. But will the most popular video platform always be restricted to videos only? Won’t they use the audio medium ever to reach their subscribers? Well, YouTube Podcasts are already launched. Without any official announcement, the podcast on YouTube went live in July.




    The Beginning 

    The company indicated serious about starting a podcast platform earlier this year and was planning to invest in a podcast to bring a good amount of ad revenue. The YouTube podcasts are very popular, launching the feature in late July only. It is already the most-used platform in the world of podcasts, without even being rolled out worldwide.

    Where and how the Podcast page is accessible

    The new YouTube feature is available in their main page’s explore section. Along with destinations like news, gaming, music, trending, and movies, the podcast on YouTube section is also visible. Apart from the explore page in the app or the browser, one can find it at youtube.com/podcasts. But the dedicated podcast page on YouTube is currently available for US users only, and the podcast URL of YouTube is yet to be accessible globally. Still, it is challenging for other podcast platforms like Apple Podcasts and Spotify.

    What do YouTube Podcasts include?

    The new YouTube feature includes various popular podcast channels and trending shows. YouTube music podcasts are also there. Channels like Logan Paul’s, the H3, TigerBelly, and The 85 South Comedy Show are available on the podcast section of YouTube. All these channels have millions of subscribers.

    Popular and fresh episodes are available, along with special podcast shows and YouTube music podcasts. YouTube also provides recommended podcast content.

    Why podcast on YouTube is so popular

    The factor that helped YouTube podcasts succeed in such a short period is the concept of video podcasts. Video podcasts are becoming more popular day by day. Another trick for the success of the new YouTube feature is sticking to the old format. YouTube has provided podcasts with ease of access. The audience prefers the known format. The podcast page is not much sophisticated, and this is the USP.

    A look into the world of podcasts

    Tech giant Apple launched its podcast platform in 2005 as a pioneer. Spotify stepped into the world of podcasts much later, in 2019 only. But they introduced some new concepts. They pursued podcasts aggressively with tech acquisitions and studios. Spotify also brought stars like Alex Cooper and Joe Rogan to make podcasts. But YouTube has not brought its dedicated podcast page in such a deliberate and planned way. They have just stepped in quite spontaneously. But it is still leaving other podcast platforms behind because of its popularity.

    Further Plans 

    YouTube has not revealed further plans about the podcast, and there is a hint that the company may make broader announcements. Now that Spotify has also offered access to video podcasts, it is evident that YouTube is planning something bigger and better.



    As per reports, YouTube pays podcasters for filming their shows and reports. It has hired an executive for the podcast page for better efforts. A detailed presentation on the podcast roadmap of YouTube came out on a site a few months ago. What documents make it clear that there are several plans regarding the YouTube podcasts? The company is probably considering featuring audio ads that its partners like Google sales.

    How YouTube is planning to earn more with Podcasts

    The search behavior of the younger generation is changing, and young people are more hooked on other social media like Instagram, Facebook, and TikTok rather than surfing Google. So, YouTube is considering shifting the ads to podcasts as it is the new popular zone. If this new YouTube feature gets more attention, YouTube may also integrate its data into the podcast platform. Additionally, it’s natural that the company would be thinking of making a top-level podcast page.

    YouTube verticals are also at present very important and popular. So YouTube would introduce separate homepages for those categories to highlight them. The links of the pages would be included in the main navigation page then. For example, a link to the YouTube Music app is shown on the YouTube mobile app, and if a user clicks the link, he will be redirected to the YouTube Music app. The same thing will happen for podcasts if reports are to be believed. This may become a useful trick to divert good traffic from the YouTube video platform to the podcast page.

    How to start a podcast on YouTube

    Podcasts have gained popularity as valuable audio mediums, and YouTube is already one of the most popular platforms. So it’s normal that many people would like to know How to start a podcast on YouTube. There are some simple and useful steps to start a podcast on YouTube. Here are the steps:

    • First of all, one has to choose podcasting equipment.
    • Then the podcast can be recorded.
    • The podcast would require some editing.
    • After preparing the podcast, the podcaster has to set up a podcast feed and media hosting.
    • Then the podcaster has to decide on the video format
    • The podcaster has to create his podcast channel on YouTube.
    • Finally, the podcaster has to promote his YouTube podcast and monetize it.

    Conclusion

    YouTube is already the most popular video platform, bringing much higher yearly revenue than Spotify, the other popular platform for podcasts. So, if the company strategically promotes the podcast page, it’s likely to become as popular as the video platform. Moreover, Google podcasts which exist separately now will be merged into YouTube podcasts sooner or later. The page will automatically get more attention after it becomes accessible worldwide. The page, as of now, is, to some extent, unmethodical. The popularity and revenue will increase even further once it becomes systematic.



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