Some of the world’s largest, most successful, and most profitable companies are within the realm of the creative industry. From music and fine art to film, television, and radio/podcast production, the creative sector is genuinely massive, from international blockbuster-producing studios to humble small-team outfits that serve their local area only.
Whatever the sizes of these businesses, they do have a few things in common, which are the main cornerstones of their success. It’s done on different scales, but the principles essentially remain the same.
Creative industries need to deal with huge media files
Just about every creative industry has been subject to the digital revolution on some level, which means that large file transfer is a part of everyday working life for these companies. Many offices deal in single-digit MB files or smaller as their standard file sizes so that creative industries will see files of well over 100MB and even 100GB as commonplace.
Many platforms, through which files can be shared, especially email and instant messaging providers don’t make things easy by imposing limits on the size of files that can be sent through. These industries need to invest in other solutions to keep files moving smoothly and the content flowing. Only with a nice flow of media files can any creative industry find its success.
Creative industries run on deadlines
The term “deadline” fills many people with dread, but it’s just part and parcel of running a successful creative enterprise. Deadlines are set at all production levels, from drafting and concepts to production-ready material, followed by recording, filming, animation, graphic design, and various other processes to make the stuff happen. Each stage has its deadline to review and revise the content and get it just right.
When deadlines are missed, production is set back, so is payment. A missed deadline for a creative is a missed paycheck, and what’s worse, it can mean a severe dent in reputation. This is why running on and delivering deadlines is one of the cornerstones of any creative industry.
Creative industries need nebulous, original thinkers
The minds behind any creative enterprise have to have the practicality that ensures they have the right equipment and money to offer the first two cornerstones mentioned above and superlative creativity and originality. The creative enterprise that finds it walking in the footsteps of other companies will soon find itself filing for bankruptcy.
In addition, a single idea is never enough for these companies to succeed in the long term, and one piece of content will never keep the lights on forever. This means that the creativity in question has to be ongoing, persevering, and enduring so that the enterprise remains at the forefront of creative idea generation.
Creative industries need intellectual property
That creativity is best channeled to generating original content that the company can then protect as its IP. This could be technical, artistic, or otherwise, but owning the core of the idea proves critical to the success of any business in this field.
When ideas aren’t protected well enough, bigger fish in the pond can come along and take them with impunity, using their greater resources to generate something more far-reaching. It can even get to the point where one’s original creation isn’t acknowledged, thanks to the legal fog created by the lack of initial protection and subsequent content acquisition.
Creative industries need beauty in branding
Finally, the extra ingredient essential to any creative enterprise is the need for aesthetic appeal in their brand. It’s hard to scan the world’s most successful innovative enterprises and find logos, colors, and other branding elements that can be objectively panned as ugly. This is because they have invested heavily in this small but critical element of success.
It is not easy to make a creative business successful. It is essential and significant to take care of various things in this regard.
