The employee benefits programs aim to recruit and create a talented workforce and establish employee retention. Since its creation, employee benefits in the US have seen their fair share of twists and turns. For instance, in late 1995, employers spent less than $2 on benefits for every hour of an employee’s work, and that figure rose to $7 per hour worked in 2004, workers feel valued.
In the aftermath of the COVID-19 pandemic, workers feel there’s little incentive to get back to work. You can dial up their motivation by prominently displaying the company’s benefits for employees. This blog discusses how you can utilize digital signage to effectively communicate employee benefits packages in the workplace.
1. Ways to communicate employee benefits effectively
While there’s no one-size-fits-all strategy to crafting the perfect benefits communication plans, you must designate open enrollment dates. These are the deadlines for applying for the various wellness programs.
Above all, the communication plan should display the benefits information without ambiguity and include key dates. Therefore, here are the most effective ways to present information about the healthcare benefits:
a) Eliminate Jargon
Employee benefits communication can get complicated, considering the jargon industry players commonly use. To create an understanding among all workers, demystify complex topics by eliminating or defining any acronyms or terminology used.
b) Put all your information in one place using digital signage
Integrate all your information into one convenient location and make it accessible to everyone. The easier it is for employees to access relevant information, the better they can make appropriate decisions.
c) Encourage employee questions
It helps to encourage employee feedback about the benefits package, something your human resources (HR) staff can handle.
If your HR teams are consistently getting similar questions, it means there is a gap in the information provided. Create a comprehensive answer and display it on your digital signage system for all to see.
d) Good design
That means providing a practical design that everyone can quickly see, read, understand, and get relevant information.
Ensure that the text is large enough, colors contrast nicely, and viewable in daytime and night lighting conditions. That way, they can easily make important decisions about the wellness benefits to choose from.
e) Make it accessible
At the core of the benefits communication strategy is that everyone has access to the benefits content.
Whichever platforms you choose, be it social media, email campaign, or a benefits website, make it accessible to everyone.
f) Have a clear call to action
Ensure there is a prominent call to action, which could include:
- Clicking on the phone number to talk to HR staff
- Visiting another section of your company’s intranet site
The more your employees interact with your content, the better they understand their benefits package.
2. Content ideas you can create to discuss employee benefits
Consulting benefits professionals is the easiest way to formulate a benefits communication strategy. In addition, the benefits consultants can help implement the employee assistance program and come up with content ideas, such as:
i) Medical, vision, and dental coverage
Display these benefits packages as a checklist of what is covered. In addition, you can include a link to the health plan where staff can get more information.
Step-by-step infographics show the benefits and how to enroll in the various health care and wellness benefits, such as:
- Vision and dental plans
- Health insurance , health savings, and LSA accounts (lifestyle spending)
- Emotional and mental health programs
- Disability insurance
ii) Retirement benefits plans
The workforce should understand that various programs are available to them based on their tenure with the company. You can display these benefits packages as a visual graphic with:
- Different amounts deposited by employer and employee.
- Percentage increases over time depending on the amount deposited.
iii) (A) Gym reimbursement
Here, employees need to know the process, how often they can go for compensation and eligible gyms. You can place a step-by-step guide on the digital signage, so every worker knows the process.
iii) (B) Corporate Massage Programs
Another way to reward your employees is to give them the benefit of free massage therapy. In a stressful environment with hectic schedules employees need a way to relax and reset, especially if they’re sitting in the same place all the time staring at a computer. This is the kind of benefit they not only appreciate, it actually helps them do more potent work because they aren’t stressed out. You can learn about corporate massage programs to empower your workforce. Programs exist already you can take advantage of
iv) Paid time off
Employees need to know how much time they can take off per year. In addition, you should explain the difference between a vacation and sick leave. It also enhances the employee experience by having enticing benefits such as paid parental leave.
v) End of the year benefits education
Workers need to know what the end of the year benefits education is and how it can help them. Enhance participation by providing information on what the education session is about and what they will learn.
Final Words
A unified digital signage system helps employers consistently and prominently display staff benefits insights for a successful benefits communication program.
Workers receive year-round communication on eligibility criteria, deadlines, and guidelines on accessing these benefits packages.
Organizations can utilize the benefits information to increase employee engagement and motivation, leading to better productivity and performance. Workers feel valued if you show them all the prized employee benefits you provide and those they qualify for.
