Over 135,000 people attended CES 2024 in January, along with 1,400 startups and 4,300 exhibitors, demonstrating the conference’s rapid growth as the “Davos” of the digital industry. Many people believed that 2023 would be a pivotal year in the AI revolution because of the introduction of OpenAI’s ChatGPT. Businesses all around the world are already embracing generative AI to take advantage of its revolutionary potential, as McKinsey estimates that it may generate up to US$4.4 trillion in economic value through targeted or broader applications that boost productivity.
This year’s Consumer Electronics Show (CES), the largest tech conference in the world and the leading gathering spot for IT businesses, multinationals, and start-ups to discuss all things tech, featured artificial intelligence (AI) prominently. CES has grown over the course of just over 50 years.
The New UI is AI
The way people interact with technology is being redefined by AI bots. AI enables more natural, context-based interactions with devices, apps, and systems by utilizing the power of voice, the primary human communication interface. This is already evident in the automobile sector, as Gen AI solutions such as ChatGPT or Google automobile AI Agent are used to improve voice assistants and give drivers and passengers a seamless experience with infotainment systems. One of the leading automotive Tier 1 suppliers, Harman, unveiled the “new emotionally intelligent AI system” Luna, which uses voice control and immersive images on a windshield screen to personalize occupants’ experiences and elevate the vehicle cabin environment even further.
The objective is to blur the boundaries between human-machine contact in order to establish an “intuitive bond” between people and technology.
These are just two instances of what we may refer to as “automotive intelligence,” which is the application of the most recent developments in artificial intelligence and generative AI to rethink how we interact with various forms of transportation.
Numerous consumer electronics items also featured artificial intelligence-based solutions. With the launch of the Microsoft Copilot AI assistant, two prominent firms, Samsung and LG, demonstrated how large language models (LLMs) may be added to smart TVs. We can anticipate having a separate button to rapidly access AI services on our smart TVs, similar to how remote controls gained a dedicated Netflix button after streaming became popular.
AI is Accelerating, and Will be Adopted Across Sectors
AI is being used quickly in various industries thanks to advancements in software and semiconductors. To learn how to use AI and technology as a competitive difference, corporates are partnering with both new and established players.
In a keynote address, Walmart outlined its vision for the future of retail, emphasizing the use of AI to improve the shopping experience for customers. Customers may now search for products based on use cases, for instance, thanks to a new generative AI search function. AI is also revolutionizing how businesses handle the restocking of frequently purchased commodities.
Businesses across a range of industries are utilizing AI, according to Barbara Nash, Head of Technology, Media, and Telecoms at BNP Paribas Americas.
From the Cloud to the Edge: the Next Phase of AI
During numerous keynote addresses and panel discussions, it became clear how important and widely used edge AI solutions are becoming. This pattern demonstrates how we are approaching the deployment of AI and the technology that underpins it. As compute capabilities and strong NPUs increase, processing power is shifting closer to the data source or the device itself.
Any device that interacts directly with the user, such smartphones and tablets, as well as those that have an indirect function, like enterprise servers or Wi-Fi access points, are referred to as edge solutions in this article.
But with so many cloud-based technologies at our disposal, why is it necessary to deploy edge AI solutions? Cloud computing is great, but it doesn’t always satisfy the needs of real-time AI solutions. For instance, latency problems could arise because it takes time and resources, as well as dependable and quick connectivity, to analyze data collected at the edge (device) in the cloud and transmit back the results (actions). If we wish to use AI in automotive solutions, we must do so on the edge because safety-related functions cannot be dependent on connectivity. For important systems, this method guarantees quicker and more dependable replies.
The Energy and Mobility Ecosystems are Still Merging
A vision of a completely integrated smart home and energy platform was presented with the introduction of Tesla’s collaboration with Samsung’s SmartThings Energy. In addition to providing customers with display information on their energy output, storage, and consumption, SmartThings Energy will connect to Tesla Powerwalls, Solar Inverters, Wall Connector charging stations, and electric vehicles. It will also send out notifications to help users better prepare for power outages and storms.
At CES, EVs were the main attraction. Caterpillar displayed the first entirely electric construction equipment, while a collaboration between Bosch and Volkswagen revealed autonomous EV parking, which is made possible by a charging robot that connects to the car automatically when it has been charged.
The Software-Defined Vehicle Revolution
The automobile sector is going through a massive transition as it makes its way through rough seas to the promised land of software-defined revenue streams. Despite the difficulties facing the industry, automotive innovation, vehicle technology, and linked mobility were the main topics of conversation in the Las Vegas Convention Center’s West Hall. But rather than revolution, this year is more about maturity and gradual evolution.
Accelerating the development of software-defined vehicles (SDVs) and simplifying efforts to reduce time to market are major industry priorities. The complexity of automotive platforms is rising quickly due to the increasing number of cutting-edge features and technologies included in automobiles.In order to address these issues, the automobile sector is pursuing a path of consolidation, taking a variety of approaches:
- Zonal architecture and central, high-performance computers and solutions such as QNX Cabin, which unifies several in-vehicle systems into a single cockpit domain, are used to accomplish technological consolidation. In order to accelerate the software development process, it also makes use of cloud-based virtual toolchains and infrastructure. In this effort, AWS is at the forefront, assisting automakers in building virtual development environments that promise faster time-to-market.
- Establishing strategic alliances throughout the whole supply and value chain is what propels organizational consolidation. Qualcomm announced a number of automotive alliances, including one with AWS to expedite the incorporation of AI in automobiles. The development and marketing of a foundational vehicle software platform has been validated by other businesses such as QNX, Vector, and TTTech.
More immersive multimedia experiences for both drivers and passengers are another significant trend that emerged at the CES 2025 automotive. Manufacturers of automobiles, providers of automotive software, and service providers showcased developments in AI-powered digital cockpit systems. It’s time for additional pillar-to-pillar screens to appear, even though screens with apps and streaming media are already common. One excellent example is BMW’s Panoramic iDrive, which uses real-time notifications on the windshield display to increase safety. A cutting-edge holographic windshield head-up screen was displayed by Hyundai Mobis, while Garmin unveiled Unified Cabin, a six-panel system that could be entirely customized using generative artificial intelligence.
Sustainability, Robotics, Agriculture, and Autonomy for a Better Future
We frequently picture autonomous cars with varying degrees of autonomy on the road when we talk about autonomous driving. However, CES emphasizes that the idea of autonomy affects the future of mobility and other industries, going far beyond automobiles. As usual, the topic of conversation revolved around the automobile “true eyes off driving experience,” with the Honda 0 series concept providing Level 3 autonomy. But there are also noteworthy developments in other areas, especially agriculture. Agriculture can advance more easily than the car industry because it has less infrastructure, safety, and legal obstacles. Using technical developments to boost machine capabilities, John Deere demonstrated at their exhibition space that autonomous driving solutions will be the foundation of agriculture’s future.
The developments in the field of robots also demonstrate that human-like interactions will soon be possible thanks to AI-powered capabilities. We already have “social robots,” such as the Unitree G1 model or the Realbotix Robot, that are made to assist with a variety of jobs and everyday, routine duties. From house-assistance robots and automated customer service in a face-to-face situation to autonomous robots that can operate in a regulated environment with less supervision, as in a warehouse, robotics technologies will significantly impact our reality. To increase efficiency and production, Foxconn and UBTECH established a cooperation to incorporate humanoid robots into the manufacturing process.
The Future Ahead of us – AI Enhanced Experiences
The crucial role that AI and GenAI play in influencing digital experiences is demonstrated by CES 2025. This incident confirms our knowledge that artificial intelligence (AI) will have a big impact on many facets of daily life and will continue to be the industry’s main focus for years to come. From accelerating software development and cutting time to market to developing cutting-edge services based on sophisticated data analytics and beyond, the incorporation of AI into additional technologies promises to revolutionize sectors and assist in resolving important problems as we go forward.
- As a result, we anticipate seeing increased use of AI-based solutions in a wider range of goods and services from different companies in the upcoming year. Additional advancements in artificial intelligence could be anticipated in
- Automobiles with an emphasis on providing OEMs and suppliers with virtual development environments and more individualized, realistic in-cabin experiences;
- Smart factory – Using digital twins and AI solutions to enable data-driven operations, increasing productivity and cutting expenses;
- Healthcare – Cutting-edge illness detection systems and new care and diagnostics items, plus a lot more, as this essay explains.
We at Tietoevry Create are honored to collaborate with our clients to influence the AI-driven future of many sectors. Get in touch with our professionals to learn how to use modern technology to give your clients real value.
Conclusion
The future of technology has once again been best demonstrated at CES 2024, which has shown a distinct trend toward smarter, more interconnected experiences. From sophisticated AI-powered assistants to seamless smart home ecosystems, the inventions on exhibit are now parts of a more connected, user-centric world rather than merely stand-alone devices.
The technologies that were introduced at CES are ultimately establishing the tone for the upcoming year and beyond. They serve as a potent reminder that our gadgets are getting smarter, our houses are getting more responsive, and our lives are getting more interconnected, all of which portend a time when technology will improve our everyday lives without being noticed.
FAQ
When and where is CES 2024?
January 9-12 | Las Vegas
Is CES the biggest tech show?
Hyped as the world’s largest consumer technology tradeshow, and legitimately so, the Consumer Electronics Show (CES) attracts nearly 140,000 in attendance and covers 2.5 million square feet of exhibit space at Las Vegas Convention Center.
Who owns CES?
Owned and produced by the Consumer Technology Association (CTA)®, CES is the only trade show that showcases the entire tech landscape at one event.
How long is the CES event?
CES 2025 officially kicks off in Las Vegas on the morning of Tuesday, January 7, and runs through the end of the day on January 10.
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