Marketing

    Business Upside is the ultimate Marketing resource for marketers and entrepreneurs. We cover all topics in marketing including Social Media Marketing, Search Engine Optimization, Display Ads, PPC Management, Sales Strategies, and more.

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    Local Service Ads are Native Remarketing for Google: they don't require any additional investment into a different platform, and the data is available right in AdWords. LSAs have opened the door for firms to show their ads in more...
    Customers are an essential part of any business. After all, without them, your company wouldn’t be able to function. This is why you need to do all that you can to build meaningful relationships with your target audience. These days,...
    Organizing events includes considerations such as logistics, agenda, speakers, and location. Because you're the organizer, you're aware of everything, but how much does your audience know? Therefore, it's essential to keep guests up to date on the details of...
    What is Email Marketing? Email marketing is a marketing strategy done through email to send certain promotions regarding a product or service. This strategy can be classified as direct or digital marketing. Email newsletter can help your organization disseminate your...
    The right logo is a valuable marketing tool for any business. Just think of how the golden arches towering over the highway immediately make you think of french fries or a simple swoosh on an athlete’s shoe lets you...
    Brian Clark, the founder of Copyblogger, said, “These days, people want to learn before they buy, be educated instead of pitched to.” This quote sums up the importance of the entire blogging industry.  When people want to buy products, and they...
    Content marketing plays a very crucial role in growing a business. It's not just about the right content, but marketing the content to the right people is what counts. As you slowly move forward into the world of globalization, digitalization,...
    The battle against the coronavirus is still ongoing and has yet to be resolved. Although vaccinations and specific protocols have been developed, unfortunately, no one knows when the pandemic will end. Hence, businesses worldwide have become adaptive and flexible...
    Oftentimes data from your physical drives get deleted are formatted. The reason behind this abrupt deletion could be a virus attack or the accidental use of shift plus delete. But once the data actually gets deleted, the reason behind...
    Did you know the Small Business Administration recommends that businesses earning less than $5 million in annual revenues should spend 7-8% on marketing? You might not be adhering to this recommendation, but like most small businesses, you’re spending money on...