The social media platforms played a stellar role in catering to the needs of virtual networking for the home-confined population to stay connected and beat mental fatigue during the pandemic. During this time, the use of social media sky-rocketed,...
They say that we should ignore what the public is saying, but this is not true for social platforms. Whether it is your customers or your fellow competing brands, their words matter in your brand's reputation. The World Wide...
Public relations are critical in marketing, starting up a business, and building brands, as it helps familiarize the audience with the business. Public relations help marketers build a relationship with consumers to help them develop a favorable opinion about...
One of the most important aspects to consider when you start using social media platforms is to learn the social media lingo for communicating effectively to the audience. All social media communication aims to draw attention to the content...
Today, having an online presence is a must for all sizes of businesses to ensure their survival in an intensely competitive environment. Having a website is the first step for businesses to go digital and include digital marketing as...
SMS marketing has been there for a while, and still, so many business owners seem to be reluctant to use it. This is often because they don’t understand how it works or assume that it doesn't work. But these...
Learning lessons from the pandemic, the marketing leaders implemented new techniques for engaging with customers, mostly virtually, in 2021. As most of the techniques are forward-looking, these will hold well in 2022 and even beyond aligning marketers with the...
Importance of video
Videos are the most popular communication tool these days due to the ever-increasing use of social media. Video can be remembered for a longer time, and it can give more revenue than other forms of continent available...
Applied statistics is an increasingly important way for businesses to maximize efficiency. We live in a data-centric world, and most businesses have significantly more information than they even know what to do with. Mastering this flood of facts is...
The waning Covid19 pandemic is about to enter the third year with an Omicron wave, the new virus variant, which will gather momentum. Online service providers need to recast their strategies to cope with the rising demand and dominate...
