The OTT landscape has undergone many modifications during the last decades, and there has been considerable supply development. According to Pixalate's recent research, the industry has witnessed a substantial increase in the number of over-the-top content apps supporting programmatic....
Recently, TikTok has become the most popular social network in the world. As always, after the appearance of a new service on the market, other platforms have become less frequently used by users because they want to try something...
From the surface, it may seem like anyone can make audio content, and technically that’s quite true nowadays. Thanks to the web and increasingly easy availability of pro-grade recording technology, we now have access to all information, training, and...
When it comes to building brand awareness and getting your products into the hands of your target audience, promotional products and giveaways are always great options. In fact, roughly 81% of consumers keep promotional products for more than a...
The internet presents a world of opportunities for businesses to reach potential customers and advertise their products or services. But it doesn’t mean that it’s easier to do so because there’s also so much competition. Google Ads should be...
If you have previous experience working within the shipping industry and have also wanted to one day own a business, you might have already thought about starting an independent shipping company. Starting a business can be a wonderful experience...
In recent years, print marketing has seen a considerable drop in demand and we are now very much used to taking in most of our content digitally. This is no surprise when you think about how many hours the...
The final goal of marketing is keeping up with consumers. All the effort to create innovative and visionary staff is to attract and gain new followers and customers. Sometimes, customers themselves create the content figuring out their assumptions about...
Payment is one of the crucial factors to consider when running digital advertisements. Cost per Mile (CPM) is one of the smartest modes of payment. But, what is CPM? Here, you will learn about it and how to measure...
It is hard to craft a perfect animated video, but it is harder to direct it towards the intended audience. Be it a piece of entertainment, infotainment, or another addition to your business promotion strategy, your most powerful tool...
