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Why Target Customer Personas Drive Effective Marketing

Communication is the key to success in marketing. It is critically important for marketers to know who they are addressing and the right way...
Business

Activist Investor Blackwell Pressures Peloton Inc to Fire CEO and Sell the Company

Peloton Interactive Inc. faces calls from activist investor Blackwells Capital to fire its CEO and pursue a sale. According to a person who has...
Business

Trian Partners Creates Stake In The Unilever After Failed GSK Bid: Financial Times.

Trian Partners, an activist hedge fund owned by Melson Peltz, has built a stake in Unilever Plc, putting additional pressure on its Management after...
Business

Kohl’s Expected To Get A $9 Billion Bid That Starboard Value Will Be Backed By Starboard Value.

According to Bloomberg News, people familiar with the ongoing offering say that a group that starboard Value LP backs are offering to the retailer,...
Business

Boost Productivity with Experiential Rewards for Employees

As humans, we love to be recognized and validated for our contribution and hard work. This attribute of ours shows up at our workplace...
Business

Often Aspects and Everything You Wanted To Know To Become A CFA

Often times are regarded as the gold standard that has been set for investment management, the FA chartered financial analyst is a career that...
Business

12 Small Business Ideas to Start in 2022

Hello and welcome back to another episode of Tips, Tricks, and Talks. In this video, I will be sharing 12 small business ideas worth giving...
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