The acronym ETF stands for exchange-traded fund. ETFs make gaining exposure to specific asset classes easier than buying and selling individual assets or equities.
It works similarly to an index fund or mutual fund in that it has a collection of assets. A collection of securities will be included in an ETF. This set of securities can be traded on major markets such as the New York Stock Exchange and others.
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Many people just trade equities, yet they see ETFs on the major platform. People will look for such things and want to learn more about ETFs, and there will be a lot of buying pressure on ETFs after a while.