In 2022, optimizing your retail outlet for e-commerce is essential for the future success of your business. With the number of online shoppers continuing to grow every year — not to mention the changes incurred by the global lockdowns of the last two years — the amount of online influence your company can capture will play a significant role in determining how much product you’re able to sell.
Way to optimize e-commerce site
How can you optimize your e-commerce site for greater customer conversions? There are many approaches to this, but today we’re going to focus on strengthening your website’s home page. You can add certain elements to the home page to significantly influence customer buying behavior. Let’s get started.
Aspects to consider regarding home page
First, the home page must inform visitors immediately of who you are and what you offer. This way, customers know they’ve come to the right place and can find what they seek. Your company’s logo should be prominently displayed at the top of the page to make your messaging clear. What’s more, brand colors should be incorporated throughout. Having these cohesive elements can help foster a strong brand identity and encourage quick recognition for new and returning customers.
Another feature that cannot be overlooked is the company’s contact information. By including the location, phone number, and other proofs of identity, you reinforce legitimacy and trustworthiness. Typically located in the footer, the contact info can also incorporate social media buttons and trust badges.
Last but certainly not least, a home page would be remiss to exclude a sale or promotion. Whether it’s a banner advertising free shipping, a section on current top deals, or a link to a seasonal sale page, these features can have tremendous power in driving conversions. Include eye-catching graphics or item images with teaser text to emphasize the attraction. To gain a better understanding of other home page elements you can include helping increase conversion rates, you can reference this infographic provided by Straight North.
